What is the conversion rate for each Affiliate Program

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This calculation is similar to the one above. The only difference is that we use the commission and traffic statistics gathered from the individual affiliate programs, instead of totals for the site.

Knowing how conversion rates compare between programs is useful when deciding how to direct your promotional efforts.

For example, if you discover that Program 'A' converts at 2% and Program 'B' converts at 2.5%, it might be time to spend more time and effort to promote Program 'A'.

Here is the formula:

Program Conversion Rate = Number of New Sales divided by Number of Unique Visitors Sent to Affiliate Site X 100.

For example, 375 (new sales) / 30,000 (unique visitors) X 100 = 1.25%

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