1. Spammers - After signing up for a program that promotes a number of different credit cards and financial services, I started getting a ton of spam directed to the email address I'd set up specifically for this company.
I wrote the affiliate manager and advised him that I was aware my email address had been 'sold' and that I wasn't impressed by having my trust betrayed.
Not only did I not receive a response, soon afterwards I started receiving offers to join their affiliate program (the one I had already joined) directed to ANOTHER of my email addresses - the one I use only for domain registrations at GoDaddy.com.
What that means, is that the affiliate manager, or someone in his company, uses a WhoIs service, or specialized software, to search for sites that would make good affiliate candidates.
I emailed the affiliate manager again to let him know that I was aware of this practice, and that I would prefer to receive better ad copy to help me promote their products, as opposed to spamming me to join a program with which I was already affiliated.
Again, no response.
Guess what? One more spam email and I dropped their program. Their loss entirely. I don't affiliate with spammers, and I highly recommend that you avoid them as well.
2. Inconsiderate Affiliate Managers - Here are some examples of notices that arrive too late to be of use, or at such a time as to cause significant grief.
The site is back to 100% normal capacity and fully operational. If you stopped sending traffic you can begin sending it heavily again! Thanks tremendously!
CHEERS TO MORE TRAFFIC AND MORE SUCCESS!
Back to normal? Stopped sending traffic? Huh? There was NO prior notification sent to affiliates that any trouble existed with the site.
It would be better NOT to send the 'update' at all in this case, as it only served to make affiliates question how long the site had been down and how much revenue they'd lost during the outage.
The following letter made me wonder if the affiliate manager had a clue. It arrived with the subject line: URGENT: Change your links on August 29! The email was received on August 28th.
Dear XYZ Associate,
We're about to reveal some very exciting changes this week that will make it easier than ever for you to earn commissions with us! To take advantage of these changes, you must change all the XYZ links on your site on August 29. Please read below for details™
What's going on? We're updating our look and changing our name to better reflect the fun and excitement we know singles are looking for. On August 29, we will become XYZ2.com™!
What's " XYZ2.com™"? XYZ2.com™ will be everything that XYZ.com™ is, but better. We've improved our functionality and made the sign up process even easier. We believe these changes will encourage more of your visitors to become members...and that means higher commissions for you!
What do you have to do? You *MUST* change your banners, tiles and links on August 29, 2001. We will not be able to track or compensate you for members that are generated through old links after that date. Please visit our Associates area now at http://associates.XYZ2.com. and choose from the great new selection of banners, tiles and linking options.
Want to make the most of this exciting change? Since you're changing those old links anyway, we encourage you to review how and where you promote XYZ.com.com on your site. You may want to consider including news about the exciting upgrade from XYZ.com.com to XYZ2.com.com in any newsletters or on your website. This is just the kind of change that gets people interested, and that could translate into increased commissions for you!
Click below to log in to the Associates Program to choose your new links, but please note they will not be functional until August 2 9th!
See you soon!
So, in effect they wanted their affiliates to change and upload all their new links at exactly midnight on August 29th.
Let's see... August. No one goes on vacation during August, right? No, of course not!
Especially NOT in the Northern Hemisphere where this merchant is based. There was absolutely NO chance that affiliates might return from a week-long holiday to discover that they'd paid to send traffic to XYZ.com when their links were no longer valid. No, not a chance.
I find it absolutely unbelievable that anyone, especially a businessperson, could be so thoughtless and inconsiderate.
Although the company apologized for their 'oversight', they didn't offer to compensate those affiliates who lost out when they couldn't change their links in the nick of time.
I was fortunate in that I was handy to my site and could change my links immediately, but I've severely curtailed my promotional efforts for this company until they prove themselves capable of showing respect and consideration for their affiliates.
It's been four years and I'm still waiting.
3. Customer Complaints - Do you get repeated complaints about a specific product or service? If you have a good relationship with the Affiliate Program manager, pass your visitors comments along. If you don't have the time, you just might want to drop the program.
4. Slow Payments - Keep track of your affiliate program earning and the checks as they arrive. If a check is slow to arrive, contact the affiliate program manager and let them know. If the payments are often slow to arrive, it may be best to drop the program.
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