If the good people at The Wine Store dont have an affiliate program and respond that they are interested in a partnership you might consider sending them another email similar to the one below

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Dear Merchant Name,

I am SO pleased that you're interested in an affiliate alliance with The Wine Supply to promote The Wine Store's products. I know you'll be thrilled with how affiliate marketing will increase your sales.

There are 3 different ways to set up an affiliate program.

1) Join an affiliate network that handles almost all of the work associated with the program, including processing orders and affiliate payments.

2) Sign up with a shopping cart service that includes affiliate-tracking software.

3) Buy and install affiliate program software on your own server.

Each method has its benefits and disadvantages.

The affiliate network option is perhaps the most costly, but requires the least effort. Signing up with a large affiliate network will also put 'The Wine Store' in front of thousands of affiliates, who will be eager to sell your product. Although less expensive, the second option is slightly more work in that you'll need to advertise the program to gain more affiliates. The third option is the least expensive with a one-time purchase of software, but the most time-consuming to administer in terms of keeping track of affiliate sales and payment handling.

I recommend that you take a look at the following options to compare service and prices.

Commission Junction - An affiliate network. http://cj.com

IShoppingCart - eCommerce package with affiliate interface. http://1shoppingcart.com

Aff Manager - Software. http://AffManager.com

If after reviewing those sites you have questions, please feel free to contact me.

I look forward to working with you!



Rosalind Gardner

The Wine Supply


Enter your own affiliate ID codes into the links for the sites you recommend.

A note about placing affiliate links in email messages - I used 'cloaking links' in the sample emails above because the affiliate links given by 1ShoppingCart and MyAffiliateProgram are so long that they may be 'broken' by the time they get to the recipient.

For example, my '1ShoppingCart' affiliate link is:

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