2. Internet Connection - To do business on the Web, you need to be connected to the Web.

Your Internet connection options may include telephone or cable modem, or DSL. The latter two are preferable because they are faster connections. Cut costs if you must, but get the very fastest connection service that you can afford.


The slower your Internet connection, the slower you can work. It takes longer to download your email, and longer to upload pages to your site, and time IS money.

Here's an example of how much a poor connection could cost you.

My friend toils on his Web business with a slow-as-molasses 36.6K modem. He works about 8 hours per day, six days a week, and uses that connection for about 50% of his work, or for 24 hours per week.

By contrast, I estimate that my cable connection is about 5 times faster than his telephone connection. That means that I can accomplish in 12 minutes what it takes my friend an hour to do. To accomplish the same amount, I will work 4.8 hours to his twenty-four, or 19.2 hours LESS.

In financial terms, it takes my friend 5 hours to earn what I earn in an hour, relative to our use of the Internet for uploading, downloading and research. This calculation is a good example of what it means to be 'Penny Wise and Pound Foolish'.

Get the fastest Internet connection available, and don't let $20 or $40 per month limit your earnings potential.

In fact, I recommend that you get TWO Internet connections - one cable or ADSL connection as well as a dial-up service backup connection. That way, when one of your connections fails for an hour ... or a week... you won't have to go to the local Internet café to check your email.

Here are a few ISP's to consider and compare:

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