How much is each visitor worth

Understanding how much your site earns per visitor will help you determine how much you can spend on advertising to acquire new customers.

To learn how much revenue you earn per visitor, you need to know your affiliate commission amounts. Collect this data from each one of your affiliate merchant partners at the end of the month. Recording the amount of commission you expect from each merchant also makes it easier to see if amounts are correct when your checks arrive.

Here is the formula:

Revenue per visitor = Commission earned divided by number of unique visitors.

For example, $7,000.00 commission / 30,000 uniques - $0.23 gross revenues per visitor.

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