Below is an example of an excellent affiliate program welcome letter. It first of all thanks me for becoming an affiliate, then gives the information I need to assess my affiliate statistics, link to the product, and contact the company should I require further help or information.
This beats the heck out of the affiliate program that sent me a welcome letter without telling me how to access the affiliate statistics interface and whose posted email address bounced when I wrote to ask them about it. Their contact form was also broken! Needless to say, I'm not promoting that product. The trouble is, I can't cancel the account either. Dumb.
Anyway, here's an example of a GREAT affiliate program welcome letter, and a promising start to an affiliate relationship.
Thank you for becoming a Connected Satellite Associate.
The Associates Referral Program has become a great success and has proven to be a steady source of income for all of our participants. This is a fairly long email, but PLEASE take the time to READ IT ALL. The information and tips will explain exactly how everything works and the different ways to earn referral fees. Taking the time to read everything in its entirety will pay off in the extra referral fees you get by setting everything up *right* the first time. You are getting this e-mail because you are a member of the Connected Satellite Affiliate program. Feel free to visit the ConnectedSatellite.com Affiliate Log-In page at any time. You can access it by clicking here:
Your specialized affiliate web URL is:
The address above is specific to your site. In other words, it puts a hidden code in the site to track how many visitors have linked from your site and how many of those have ordered. To view how many people have traveled from your site to ours or to see how many have ordered, go to the following site at anytime:
Please do not get the 'reports' URL confused with the URL that you are to use as a link to us. It would be very embarrassing to yourself if you were to accidentally link a banner (or text link) from your site to a 'reports' site (that shows how many visitors have linked through and how many have ordered) instead of our site. This 'reports' URL above is only for your personal use to see how many visitors have clicked through and how many have ordered (so you can see how much you are earning in real-time).
================= First Thing To Do =================
First you must decide how you want to incorporate Connected Satellite into your website.
You can do one of two things (or both):
Many sites use BOTH types of links for their website. In other words, they have multiple areas on their site that they link to Connected Satellite and they use both text links and banners. Don't hesitate to link Connected Satellite from multiple areas in your website. Remember, the more people that see Connected Satellite links... the more people that link... the more people that order... the more referral fees you get. Keep in mind that a variety of banners is available on your online reports link.
We recommend that you link to us on your main page because of the exposure. You can have one of our banners on your site as the link to one of our products OR you can have a text link to us directly from your main page, your 'other links' page, or wherever you deem appropriate at your website. For example, if your site has a 'main menu' format on your home Page; you could have us listed in your main menu (if applicable). We recommend the main page because it has the highest exposure to your visitors, and of course, the more people that link to Connected Satellite web page, the more people that buy, and the more money you make.
This is by far THE MOST COMMON WAY PEOPLE LINK TO US.
Most associate members have a banner on their main page and then on a few other sub-pages at their website. On the main page we recommend that you list us as high on the page as possible OR close to the links that go to other parts of your site; as that is where your visitors are looking and will see the link. No matter how you integrate it into your website, we give you complete control. You can find all banners, as well as complete and thorough examples on text and banner linking by visiting:
=================== General Information ===================
If there is any confusion, please email our customer service department at [email protected].
Our mailing address if you need it is:
4801 E. Indian School Road
Phoenix, Arizona 85018
602.957.7850 (within Arizona) 888.251.0055 (nationwide toll free)
Take care and best of luck, Ira Feuerstein President - Connected Satellite
Enough for now. Tomorrow I will send some information about banner and text advertising.
That letter provides ALL the information that I need to start promoting Connected Satellite. Merchants should all be so thorough in their affiliate welcome letters. Building rapport early in the game increases everyone's chances for success.
Interested in becoming a Connected Satellite affiliate? Go to: http://connectedsatellite.com
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