Dont Be Greedy

You can pitch, and even sell, your own products and services via your blog. You can also add a number of other revenue-generating functionalities to your blog, including advertising, affiliate program links, and donation requests. (I talk more about these tools in Chapter 14.) Carry all this too far, however, and your blog becomes a sales tool rather than a communication tool. You lose readers and you certainly won't sell anything when you get carried away by the desire to make money with your blog.

Many commercial bloggers don't take any risks in this area at all, often for very good reasons. In the Community MX blog, www.communitymx.com/ blog, postings often cover fixes, tricks, and tips for various Macromedia software products. It would be pretty obnoxious if every mention of a software application also involved a link to the purchase page — especially because readers of this highly technical blog are likely to already own and use the software being discussed. Take a look at this blog in Figure 9-3.

Sheri German - 5 Stephanie - 20 Tom Green - 1 Tom Muck - 9 Tom Pletcher - 1 Zoe Gilten water ■ 6

Figure 9-3:

Community MX blog rarely links readers to software purchase pages.

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Dreamweaver Drag laver behavior broken In Manila with valid dotty pe [solution provided]

Posted Tuesday, Sovember 09,2004 3:30:25byDariilo ceBc latest posts m damit cenc

• Dreamweaver Drag Layer behavior broken in Mozilla with valid doctype (solution provided)

• Drag and Drop from Dreamweaver's Components panel triggered when drag is started

• Font chooser within a Dreamweaver extension

• Extension Manager crashing on Mac OSX

• Copying a folder and all of its files within a Dreamweaver extension latest posts m damit cenc coding, the Drag Layer behavior with Dreamweaver (up to and including DWMX2004) does not work in Mozilla, and likely other standards compliant browsers, when the nan* has: a valid_

coding, the Drag Layer behavior with Dreamweaver (up to and including DWMX2004) does not work in Mozilla, and likely other standards compliant browsers, when the nan* has: a valid_

View the archive links 01 mteiest

Macromedia blog aggregator res and on ml

CMX blog RSS feed Our feeds

Pdi T Results f Archive

Wnat operating system do you use most?

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O Windows 96

O Windows HT

O Windows 2000

O Windows XP Horn«

O Windows XP Pío

O Mac Classic

Q Mac OSX

© 2005 Community MX

Don't let the possibilities of the marketplace overwhelm your sense of serving the readers. If your readers can benefit from links to purchase books from Amazon.com, don't hesitate to include them. But rely mostly on your company's traditional revenue streams to bring in money.

With any luck, an informative, helpful blog that allows your customers to really communicate with your company results in new and repeat customers, which is more valuable to your business than any possible gain you might make from an affiliate program or advertisement.

What do you think? Do you find the appeals for donations and the advertising on Little Green Footballs (shown in Figure 9-4) distracting or just the price you have to pay for great political commentary?

Lesson learned: Business bloggers should be careful of soliciting donations or overt commercial efforts, for fear of appearing greedy.

Figure 9-4:

Little Green Footballs has a donation link on every page.

Figure 9-4:

Little Green Footballs has a donation link on every page.

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