Business Plan Templates
Brewtopia uses it as a rough guide only, specifically when it needs to look at why it went into business. Everything else in such a plan is outdated as soon as the first sale comes in. A business plan, if followed day-to-day, is predicating what should happen and doesn't answer the right questions when things don't happen. Customers determine the business and everything else follows. The biggest and most profitable part of Brewtopia's business today wasn't even mentioned in the business plan.The company founder had to fight to get the Board to change direction when he decided they would do what no other brewer in the country would do bastardize their brand and recipes to customize, personalize and privatize beer, and contract to other players.
Your business plan (you do have one, right ) is the blueprint for how you'll achieve business success. It includes the following components In every one of these business plan components, your brand plays a starring role. It embodies your mission, vision, and values. It impacts your product development plans. It guides your market segmentation, customer targeting, and competitive strategy decisions. It determines what you do and say and how you look and feel. It keeps you true to your business promise.
Business plans force you to lay out in writing the roadmap and mechanism by which you believe your product can succeed. They are also the key to securing funding from any financial institution. There's a myth that if you write a perfect business plan, the gates will open and untold riches will flow just because you put the right words down in the correct order. Unfortunately, like so much in life, nothing is guaranteed but clearly the better your business plan, the better your chances. Entrepreneurs often spend too much time on planning and too little time in action. In getting too bound up with planning, they lull themselves into thinking that the business plan is the be-all and end-all. They then underestimate the importance of being business-like and doing something about it. Business plans, even for experienced formulators, take time. If you haven't written one before, allow at least a month. You will never write the perfect plan on your first attempt. Be prepared to redraft it...
Before you can reap the benefits of online marketing, you must first know exactly what your business is all about. In addition to the standard business plan you have for your organization, you will also need a marketing plan. The Unofficial Guide to Marketing Your Business Online suggests doing one of the following to begin your online marketing plan 1. Use a Web-based tool. Visit http www.bplans.com to download and edit sample business plans. 2. Buy a business planning software. Palo Alto Software products (http www.paloaltosoftware.com) offer easy-to-use packages, which will help you create a business plan.
Should an organisation have a separate e-marketing plan defining its strategic approach to the Internet, either for the organisation as a whole or for specific markets or brands Consider Figure 4.2. You will be familiar with the hierarchy of plans for an organisation, from a corporate or business plan which informs a marketing plan which in turn informs a communications plan and campaign briefs for different markets or brands. But where does the e-marketing plan fit Does the organisation need one Figure 4.2 suggests that an e-marketing plan may be useful to manage the 'e-campaign components' which refers to online communications tools such as online advertising or e-mail marketing or continuous e-marketing activities which may be conducted throughout the year to drive traffic, for example search engine marketing, affiliate marketing or online sponsorship. Step 1. Annual business plan
The three founders of Zopa are chief executive Richard Duvall, chief financial officer James Alexander and David Nicholson. All were involved with Egg, with Richard Duvall creating the online bank for Prudential in 1998. Mr Alexander had been strategy director at Egg after joining in 2000, and previously had written the business plan for Smile, another online bank owned by the Co-operative. The founders were also joined by Sarah Matthews, who was Egg's brand development director.
From a dot-com business 'We have never done market research and have no way of evaluating the performance of our site in the market as a whole. Our cash is running out. We need to return to our backers with a solid business plan. We need research to establish our market size and share and the potential in our customer base. What customers should we be attracting and what products will they require and how can we generate revenue from our site '
In 2000, Baker and his partner, Jeff Fluhr, had been first-year students at the Stanford Graduate School of Business. They had been observing the fact that there was hysteria on the ticket resale market. The market was incredibly fragmented and rampant with fraud and distorted pricing. Two buyers sitting side by side at the same event could discover that they had paid wildly different prices for the same product. At the time eBay was the biggest ticket reseller in the market, but Baker and Fluhr saw that they had an opportunity to create a system that would bring the buyer and the seller together in a far more efficient way. The pair entered the proposal in a new business plan competition. Fluhr was so convinced that the concept would work that he withdrew the proposal from the competition, dropped out of school, and launched the business. It was at a time when many online businesses were failing, and many believed that Fluhr would fail too. But Fluhr would become the chief executive...
The first step to effectively building links is to evaluate your competition. What works for your strongest competitors can also work for you. At this early stage of the linkbuilding process, your goal should be to build the foundation for an effective search-engine-optimization business plan. You should take the process of evaluating competition seriously and spend the requisite time necessary to rank your competition and take advantage of their success.
As you read this chapter, consider which types of intellectual property make sense in the context of your business and the apps that you are creating. These decisions about which types of protection to pursue, and why, are your company's intellectual property strategy. Like making a business plan, defining and understanding your company's intellectual property strategy will help you make better decisions and avoid pitfalls that could jeopardize the intellectual property assets you are trying to build.
You can find various definitions of a marketing plan in any resource you check. For guerrillas, the marketing plan and the business plan serve the same purpose to attract and keep profitable clients. The marketing plan articulates how you will get and hold on to those profitable clients.
The executive summary is a snapshot of the business plan. It's the 30-pager on a post card. Venture capitalists need to be able to see at a glance whether your project is likely to interest them. They can only do justice to so many business plans per month. Although the executive summary is always read before the business plan, you should deal with it after completing the full plan because it is easier to cut down a proposal than to inflate a summary. In a sentence or paragraph of not more than 30 words, the summary should explain the product and why it is a genuine marketing opportunity. Briefly introduce the management team. Explain how you will get from Silicon Valley to Wall Street. Outline the timetable. Suggest the return on investment, and say how much money you need. Good Executive Summaries are rarely longer than four pages. Most run to two. So don't repeat anything. Although it's a pr cis of your business plan, it shouldn't steal the business plan's thunder. The two should...
It takes about a full month to research, write, polish, and rehearse a good business plan. It will take a further two months to contact, dispatch, and await preliminary judgment from the VCs that you approach. The business plan is not to be undervalued as it provides the thinking and roadmap of how your operation is to operate anyway but the level of polish required for external acceptance is dramatically different from the worksheet that can be used internally.
British Library-Lloyds TSB Business Line is an enquiry service that is partially funded through sponsorship from Lloyds TSB. The information provided may be used to gain new clients, find new suppliers, or contribute to either the business plan or marketing strategy. The service provides the following information
Before you build your web page, write an 'on-line marketing plan.' You may already have a business plan, but you'll need a new one for the web. It's a different world with different rules and unique challenges. You'll stand a much better chance of succeeding if you plan thoroughly before you put a single byte of information on-line.
Size, current state of e-business model adoption and management perspective. Respondents from large enterprises agreed that the types of business strategy and the type of industry as two important factors in their choice of B2B e-business models, as they acknowledged the importance of the inclusion of e-business activities in the business plan and recognised that specific industry characteristics would influence the nature of the enterprise and thus choice of a suitable e-business model. In contrast, respondents from SMEs were more concerned with three other factors understanding of e-business models, on-and off-line marketing strategies and objectives and market trends, as they believed these factors could further enhance the competitiveness of their organisations in competing with those large enterprises in the industry.
Perhaps you have not given much thought to funding your app endeavors, but there are some developers who want to build a formidable company around selling apps on the App Store and on other mobile phone platforms. One of the key requirements for any businessperson seeking funding is developing a solid business plan, which includes a marketing plan. A marketing plan is going to help your investors understand the type of apps you are going to develop, who your competitors are, and how you intend to bring your app to market.
The president of a major industrial-equipment company reviewed the annual business plans of various divisions and found several lacking in marketing substance. He called in the corporate vice president of marketing and said I am not happy with the quality of marketing in our divisions. It is very uneven. I want you to find out which of our divisions are strong, average, and weak in marketing. I want to know if they understand and are practicing customer-oriented marketing. I want a marketing score for each division. For each deficient division, I want a plan for improving marketing effectiveness over the next several years. I want evidence next year that each deficient division is improving its capabilities. The corporate marketing vice president agreed. His first inclination was to base the evaluation on each division's performance in sales growth, market share, and profitability. His thinking was that high-performing divisions had good marketing leadership and poor-performing...
Net operating profits, return on capital employed (ROCE) and market shares drive the company. Eaeh product group has objectives. The company has a cascade system so that each brand has its objectives as well. Each has a brand plan - business plans for each brand. One of the strategic objectives of Nestle is to increase sales across the European markets. Often the marketing managers are not always able to put in capital to supply across Europe, To do this Nestle have had to adopt a penetration strategy, which means that the margins are lower and this has a depressing effect on the group's ROCE.
The response Joe received form his e-Mails was amazing. He compiled two huge volumes of business plans from the responses of the marketing Gurus The total volume of the plans was almost an incredible 1200 pages That is the kind of potency of this method. The e-Book sold in massive volumes. Just about everyone who purchased the e-Book was full of praise. The price of the e-Book was set at 97.00.
Researching for your business plan should give you a strong understanding of the financial outgoings. The hard part is anticipating your income. The most attractive reward to potential investors is the ability to take a firm to market because it makes their investment tradable as well as more significant. Some businesses are easier than others because of their product or marketing style. Ultimately, your business plan is a picture of how you believe the business will go. Good business plans are flexible and foresee changes that enable management to switch strategies and maximize opportunities as situations change.
There is no universal definition of the right structure for a business plan. The right business plan for your project is the one that works, raises the capital you need, delivers the goods, and scoops the profit. However, the business plan should ideally be less than 30 pages long. Supporting documents such as market research, detailed financial projects, and so on are usually best placed in a separate appendix so the plan doesn't appear overwhelming. Business plans that work are clear, simple, fair, and show an understanding of the business, the commercial environment, and investor concerns and aspirations. They are flexible so they adapt with the environment. Architect your business plan to suit your story. Ensure that each section further develops your message so that by the end the reader is hard-pressed not to agree. All business plans should cover the following
Do you really need outside funding A group of experienced IT directors in Europe were starting a new venture using some software that had been in hibernation for about six months. The previous owners had gone bankrupt and the product was finished but needed launching. It was a blue chip product that enabled companies to put together secure and potentially complex Web forms in 1 10th the time it took normally. Everything looked great except that they felt very insecure without regular salaries during the startup and refused to make a move without the backing to provide it. Writing a Wall Street standard business plan took time, but given the odds and timing, nothing was forthcoming. If they had used the same time to court the numerous leads they had between them, they'd have gotten their first orders under their belt and the product could be living again.
A good planning system must guide the development of strategic alternatives for each of the company's current businesses and new business possibilities. It must also provide for management's review of these strategic alternatives and for corresponding resource allocation decisions. The result is a set of approved business plans that, taken as a whole, represent the direction of the firm. This process starts with, and its success is largely determined by, the creation of sound strategic alternatives.
A book proposal sets forth a business plan for your book. You have to convince yourself and an agent that your book the business in this venture has profit-making potential. Build your case around the size of your market, the need for this particular subject, and the competitive situation your book will face once it hits the shelves. Review similar and complementary books. Their existence will prove to publishers that there are potential buyers for your book.
The second stage of this research used case studies to assist in confirming or disconfirming the preliminary model as several sources (Perry, 1998 Yin, 1994) confirm the appropriateness of a case study methodology when building theory as in this research. From the findings of the depth interviews, ten cases across two sectors, grain (five) and cotton (five) with large (five) and small medium (five) enterprise organisations that were either intending to conduct, or who were currently conducting B2B e-commerce were selected judgementally. Two interviews were conducted in each case with the managing director or equivalent and a middle level manager or operational personnel, to determine if there are any significant differences in their respective opinions (management and operations perspectives) on the selection of models. Furthermore, where possible, secondary sources such as the company's business plans, marketing plans and other relevant documentation were used to further triangulate...
All mobile payments fall into one of two camps, micropayments or macropay-ments, depending on the size of the transaction and how the payment is processed. As in nonmobile commerce, processing credit card payments (especially macropay-ments) usually requires that the merchant pay the credit card company a fee for each transaction, usually between 20i and 50i. Credit card processing thus cuts into the margins of many mobile commerce solutions and must be figured into your business plan. You should also balance the potential revenue from mobile commerce with the credit card processing fees, as well as other hard costs and overhead that will be required to complete the transactions.
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