Write in Layman Terms with Simple Vocabulary

Not everyone has the vocabulary that you and editors do. Use words that are easy to understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself.


Test your newsletter on a few personal email addresses to check for errors and other issues before sending to the entire distribution list.

If you lack experience in print media, seek out assistance if you know someone in the field. If not, don't worry. The above-mentioned principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible.

Add hyperlinks and include updates on old material should new information surface. The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. You have the option of formatting your email by including colorized text and a variety of fonts, but not all email software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists — one for plain text mailings and the other for HTML email.

Make sure you Include: 0 Table of Contents

0 Hyperlinks for customers who want more information for a featured topic

0 Exciting secrets or tips related to your product or service

0 Contact information

E-newsletters can take up a good amount of time if not managed correctly. The use of an autoresponder is a good option. It will automatically manage a list of email addresses and other important subscriber information that you've collected. Once your newsletter is ready, you can send it out to your entire mailing list (or sub-sections of your list) with one single click through your autoresponder, and each message will be personalized to each individual subscriber.

7.3 Steps for a Successful Newsletter Campaign

Marketing your business with newsletters is probably one of the most effective online marketing strategies. However, the whole process of devising and implementing a newsletter campaign involves a considerable amount of planning. Given below are a few guidelines that will help you make your campaign a success:

0 Step 1: Determine what you can sell online, or how to monetize your site.

0 Step 2: People use the Internet for information. Try to figure out what information is unique to your business?

Everybody is an expert in his or her chosen field. This information is valuable to others.

0 Step 3: Identify your target audience. Define your audience, and then find out where they are going online for information. E.g. which sites, newsgroups and discussions boards are the most popular. This technique alone will greatly build your traffic as well as your name. You'd be amazed at how many businesses still define their audience as "all people" or "EVERYONE needs my product". This is absolutely not true! Contrary to popular business myth, the Internet is not a mainstream medium. Communities are usually quite passionate about their interests. Find your community and become an authority to them.

0 Step 4: Create content. By providing quality content, you can build a successful business online. Content works in becoming your company's USP (Unique Selling Proposition). The quality of the content you provide will mean the difference between your site being a significant online business or just a "brochure site".

0 Step 5: Create and maintain your mailing list.

0 Step 6: Produce your newsletter. Email newsletters are great because you can include "hot links" that will open a web page. Make sure you include the http:// because this is what most email software requires in order to understand text to be a live Internet address, make it clickable, and open the page in an Internet browser.

0 Step 7: Make sure you have autoresponders in place to field often-asked questions, and to subscribe and unsubscribe your recipients automatically. You will always lose a few but don't take it personally. Make it easy for people to unsubscribe from your mailing list.

0 Step 8: Never SPAM. Spamming is the practice of sending information to people who didn't actually ask for it. It has been an accepted practice in the offline direct marketing world but not online. Don't even try it. You could find yourself switched off by your internet service provider or having other serious actions taken against you. Review the Federal Trade Commission website for more details at: www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

Email Marketing Simplified

Email Marketing Simplified

If youve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

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