Affiliate programs create powerful alliances between an online merchant's website and various "affiliate" websites. Affiliate programs as discussed earlier, are a great marketing tool, especially due to the fact that they are viral in nature.
However, affiliate programs are attractive only if they offer useful and valuable incentives to the affiliates. The best form of incentive would be cash in the form of commission from product or service sales. This is the best incentive for your customers to join your affiliate program and spread your marketing message.
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