Buying Ads in Other Newsletters

Just as you can sell advertising, you can also buy advertising in newsletters. You can use those ads to promote your business or to invite people who read newsletters to start reading your newsletter.

Again, you have to pick your partners carefully. There's no point just picking a newsletter with the cheapest rates; you want to make sure you choose an outlet that appeals to the same buyers as you. You also need to think about where your ad is going to be placed. In general, the higher the position the better.

And the more the merrier too. Don't expect a huge response from a single ad. It's always best to think of advertising in terms of a campaign. You'll get a better deal — and better results — if you reserve an advertising slot for 4-5 issues than if you buy them one at a time.

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