While I am at Overture researching how much advertisers within my category are willing to pay for keywords I also take the time to visit the top ten twenty and sometimes all forty sites that come up on that first page of search results

I also search at Google and some of the other major search engines.

Note: Google's advertisers are found at the top and along the right side of the results page. All sponsored listings are placed inside colored boxes and are marked as 'sponsored link'.

When I do this type of thorough investigation, I learn WHO is willing to pay to play.

By visiting the sites that advertise, you'll discover that there are two (2) different types of sites that pay for keyword advertising in your category. They are:

• Irrelevant Sites

• Competing Merchant and Affiliate Sites

Irrelevant Sites

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