What percentage of visitors to my site become customers

This percentage is known as the visitor-to-customer conversion rate, or simply, your conversion rate. When you hear other webmasters speak of their 'conversions' or say something like, "That program converts at 1.5 percent", they are talking about their visitor-

to-customer conversion rate.

This is probably the most important number you will ever deal with in your affiliate business. It tells you exactly how well you convince your visitors to buy your affiliate merchants' products.

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