The main reason for making note of the total number of competitors is to see if you can come up with a true niche topic

For example, if you find a keyword that has 2,000 searches per month and fewer than ten competitors, the supply/demand ratio equals .005, or 1/500th of a percent. There is a pretty good chance that your site will be easily found when you're playing with those odds, regardless of whether you pay to advertise.

Here is a short sample of how your market/keyword research spreadsheet might look at this point.

Keywords

Demand

Supply

S/D Ratio OV Cost

FW Cost

Remarks

wine

221500

15,600,000

70.429

wine rack

32852

392,000

11.932

wine making

17769

1,800,000

101.300

white wine

9829

2,320,000

236.036

wine glasses

9718

641,000

65.960

wine label

8321

527,000

63.334

wine accessory

7788

114,000

14.638

wine bag

7640

305,000

39.921

wine glass

7467

1,660,000

222.312

wine charm

7464

371,000

49.705

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