The lower the supplydemand ratio the better your chances of finding a profitable market

For example, with a supply to demand ratio of just 11.932, it looks like it might be a good idea to find a merchant partner who sells wine racks and has an affiliate program.

With an S/D ratio of 14.638, 'wine accessory' also looks like a good topic to go after.

However, if you think about it, anyone searching for a wine accessory, is more likely to type 'wine accessories' into the search box. When we search on that term at Google, we see that there are about 1,230,000 results. The supply/demand ratio has now just risen to 157.935. So, that one may not be such a good idea after all.

But don't discount 'wine accessories' too quickly. As mentioned above, the supply/demand ratio (or current demand satisfaction) is just a guide. Furthermore, wine accessory is a very broad term. You need to research your topic much more thoroughly before making a decision as to its potential for profit. You may discover that the wine accessories section on your site is the site's most profitable area, when you target each of the specific product possibilities within that term.

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