Text should always be dark on a light background

I broke this rule for the first couple of years that my sites were online with white text on a black background. I received a couple of complaints and comments about how difficult the pages were to read but did nothing about it for the longest time. Sales were good and the site looked 'cool', so why should I bother to change things?

"Why bother?" indeed!

As soon as I changed over to black on white, my sales went up. way up!

There are two lessons here. The first is that if one person actually makes the time to write and complain, it's likely that one hundred more people feel the same way. Secondly, there are reasons for practices becoming 'tried and true'.

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