Taking your list of Passion Topics above I did a search on the term wine using Overtures Search Term Suggestion Tool and included the results below

Because of my personal success with dating sites, I often gauge a topic's potential by comparing its primary keyword against the keyword 'dating'. 'Dating' usually receives around three hundred thousand searches per month at Overture and its partners. Checking the results below, there were over 221 thousand searches for the term 'wine' and related phrases in just one month.

If I were a wine enthusiast or winemaking expert, I would feel very positive about the potential for my topic at this point.

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Let's look at the keywords and phrases that were returned by the Overture search for 'wine'.

221500

wine

49940

german wine

48098

italian wine

36554

oregon wine

32852

wine rack

26780

french wine

17769

wine making

17704

california wine

14904

washington wine

14789

wine spectator

12791

wine cellar

11874

food and wine

10665

wine country

10381

wine australia

10024

wine cooler

9868

wine france

9829

white wine

9718

wine glasses

8321

wine label

7788

wine accessory

7640

wine bag

7467

wine glass

7464

wine charm

7297

wine bottle

6874

red wine

6306

wine tasting

6306

wine gift

6249

wine club

6202

wine online

5937

wine recipe

5910

california red wine

5828

wine enthusiast

5260

wine tour

5244

california white wine

5228

wine retailer

5139

wine rating

5002

wine storage

4880

wine review

4470

wine gift basket

4419

wine country california

4333

wine refrigerator

4084

wine storage rack

4023

wine distributor

4015

april wine

4003

wine making supply

3947

wine country tour

3873

australian wine

3822

cheese and wine

3778

strawberry wine

3772

wine cabinet

3753

food and wine magazine

3711

california wine tour

3506

wine glass rack

3463

napa wine tour

3214

wine basket

3199

sonoma wine tasting

3178

fine wine

3139

charles shaw wine

2997

wine tasting tour

2962

master of wine

2908

napa valley wine tasting

2895

wine grape

2889

wine of the month club

2851

bay area wine tour

2846

sonoma wine tour

2839

wine glass charm

2828

wine tasting tour and sonoma county

2803

napa valley wine tasting tour

2795

sonoma valley wine tour

2787

wine analysis

2781

wine store

2776

california wine tasting tour

2722

limousine wine tour

2720

make wine

2700

wine stopper

2700

avanti wine cooler

2689

linux wine

2648

buy wine

2425

wine sale

2398

wine list

2345

home wine making

2323

southern wine and spirits

2315

ice wine

2304

wine guide

2286

port wine

2246

napa valley wine train

2207

wine price

2185

red red wine

2181

wine making kit

2180

napa valley wine tour

2175

wine shop

2174

buy wine online

2156

wine box

2123

pairing wine and food

2122

type of wine

2094

wooden wine rack

2059

wine opener

2043

wine auction

1984

personalized wine bottle

1937

wall mounted wine rack

Many webmasters don't realize that you can click on any of the keywords that are returned by the suggestion tool, and get a list of all the phrases that include the words you selected.

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For example, after looking at the results for the search on 'wine' above, I clicked on the term 'wine making' and got the following list. Again, you could then click on the term 'wine making supply' and all the searches that included the words 'wine' 'making' and 'supply' would be returned.

And so on and so forth.

17769

wine making

4003

wine making supply

2345

home wine making

2181

wine making kit

1035

wine making equipment

797

wine making recipe

527

wine making canada

488

canadian wine making

439

making rack wine

423

wine making process

315

home wine making supply

283

making region wine

202

history of wine making

163

wine making label

157

making homemade wine

143

beer and wine making supply

124

chiller making wine

119

wine making accessory

119

fruit wine making

116

beer wine making

114

making vinegar wine

111

wine making grape

110

making making wine wine

110

wine making tip

99

home wine making recipe

92

home wine making kit

90

making red wine

86

chemistry of wine making

82

industry making wine

81

wine making instructions

77

making manufacturing wine

70

advanced making technique wine

70

making port wine

69

making wine concentrate

66

making store wine

61

home made wine making

60

the technology of wine making

58

making wine charm

57

wine making book

55

making steps wine

52

making wine yeast

52

wine making direction

52

making red vinegar wine

50

commercial equipment making wine

49

wine making juice

49

equipment making used wine

49

making school wine

48

beer equipment making wine

48

making white wine

47

french making wine

47

wine making supplys

45

making picture wine

45

home wine making equipment

43

making rice wine

42

consultant hands making northwest wine

42

amateur wine making

40

wine making bottle

39

wine making information

39

home brewing and wine making

39

cellar making wine

39

ancient making wine

37

making dandelion wine

37

italian making wine

37

making store supply wine

37

fermentation in making wine

37

magazine making wine

37

fruit making recipe wine

37

atlanta making supply wine

36

easy making wine

36

france in making wine

35

cheap home making wine

35

chablis making wine

34

class making wine

34

making uk wine

33

making own wine

33

making science wine

33

apple making wine

32

canada kit making wine

32

wine making technique

32

wine making catalog

31

wine making product

31

home wine and beer making supply

31

factory grape in making wine

30

wine making course

30

made making wine wine

30

wine making ingredient

30

commercial making wine

29

biotechnologies making wine

28

making supply vine wine wine

28

making strawberry wine

27

grape juice making wine

27

live making wine

27

forum making wine

25

fermentation making wine

25

making problem wine

25

cost making wine

Although Overture doesn't permit advertisers to place listings for keywords and phrases that receive fewer than 100 searches per month, I left those terms in the above list for their research value.

Recognize too that the number of searches will fluctuate from month to month, especially with seasonal topics, so it's best not to hastily exclude any possibilities during the research process. Certain keywords may not be accepted for pay per click listings this month or next, but perhaps they will be accepted three or four months from now.

It's better to add to your research base, than to subtract from it.

The beauty of doing this type of research is that it should help you formulate a richer plan of action for your Web site.

For example, after looking at the search results above, your 'how-to-make-wine' site plan might begin to 'flesh out' somewhat to include the following sections:

• Wine making techniques

• Recommended wine-related books & magazines

• Online wine forums

• Wine making supplies & accessories

As you start to fine-tune your ideas about what you will offer at your Web site, you can also start to fine-tune your keywords.

After sorting through all the keywords revealed during your research, and deleting those pertaining to specific wine regions, retailers, music groups (e.g. April Wine) and other terms that are irrelevant to your topic, your spreadsheet might look something like this:

Keywords

Demand

Supply

S/D Ratio

OV Cost

FW Cost

Remarks

wine

221500

wine rack

32852

french wine

26780

wine making

17769

wine cooler

10024

white wine

9829

wine glasses

9718

wine label

8321

wine accessory

7788

wine bag

7640

wine glass

7467

wine charm

7464

wine bottle

7297

red wine

6874

wine tasting

6306

wine gift

6306

wine online

6202

wine recipe

5937

wine enthusiast

5828

wine storage

5002

wine gift basket

4470

wine refrigerator

4333

wine storage rack

4084

wine making supply

4003

strawberry wine

3778

wine cabinet

3772

food and wine magazine

3753

california wine tour

3711

wine glass rack

3506

wine basket

3214

wine grape

2895

wine glass charm

2839

wine analysis

2787

wine store

2781

make wine

2720

wine stopper

2700

home wine making

2345

port wine

2286

wine making kit

2181

buy wine online

2174

wine box

2156

pairing wine and food

2123

type of wine

2122

wooden wine rack

2094

wine opener

2059

personalized wine bottle

1984

wall mounted wine rack

1937

wine making equipment

1035

wine making recipe

797

making rack wine

439

wine making process

423

home wine making supply

315

wine making label

163

making homemade wine

157

wine making accessory

119

fruit wine making

119

making vinegar wine

114

wine making grape

111

wine making tip

110

^ Overture Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion

Super Affiliate Handbook

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