Taking your list of Passion Topics above I did a search on the term wine using Overtures Search Term Suggestion Tool and included the results below

Fri, 28 Apr 2017 | Affiliate Networks

Because of my personal success with dating sites, I often gauge a topic's potential by comparing its primary keyword against the keyword 'dating'. 'Dating' usually receives around three hundred thousand searches per month at Overture and its partners. Checking the results below, there were over 221 thousand searches for the term 'wine' and related phrases in just one month.

If I were a wine enthusiast or winemaking expert, I would feel very positive about the potential for my topic at this point.

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Let's look at the keywords and phrases that were returned by the Overture search for 'wine'.

221500		wine
49940		german wine
48098		italian wine
36554		oregon wine
32852		wine rack
26780		french wine
17769		wine making
17704		california wine
14904		washington wine
14789		wine spectator
12791		wine cellar
11874		food and wine
10665		wine country
10381		wine australia
10024		wine cooler
9868		wine france
9829		white wine
9718		wine glasses
8321		wine label
7788		wine accessory
7640		wine bag
7467		wine glass
7464		wine charm
7297		wine bottle
6874		red wine
6306		wine tasting
6306		wine gift
6249		wine club
6202		wine online
5937		wine recipe
5910		california red wine
5828		wine enthusiast
5260		wine tour
5244		california white wine
5228		wine retailer
5139		wine rating
5002		wine storage
4880		wine review
4470		wine gift basket
4419		wine country california
4333		wine refrigerator
4084		wine storage rack
4023		wine distributor
4015		april wine
4003		wine making supply
3947		wine country tour
3873		australian wine
3822		cheese and wine
3778		strawberry wine
3772		wine cabinet
3753		food and wine magazine

3711		california wine tour
3506		wine glass rack
3463		napa wine tour
3214		wine basket
3199		sonoma wine tasting
3178		fine wine
3139		charles shaw wine
2997		wine tasting tour
2962		master of wine
2908		napa valley wine tasting
2895		wine grape
2889		wine of the month club
2851		bay area wine tour
2846		sonoma wine tour
2839		wine glass charm
2828		wine tasting tour and sonoma county
2803		napa valley wine tasting tour
2795		sonoma valley wine tour
2787		wine analysis
2781		wine store
2776		california wine tasting tour
2722		limousine wine tour
2720		make wine
2700		wine stopper
2700		avanti wine cooler
2689		linux wine
2648		buy wine
2425		wine sale
2398		wine list
2345		home wine making
2323		southern wine and spirits
2315		ice wine
2304		wine guide
2286		port wine
2246		napa valley wine train
2207		wine price
2185		red red wine
2181		wine making kit
2180		napa valley wine tour
2175		wine shop
2174		buy wine online
2156		wine box
2123		pairing wine and food
2122		type of wine
2094		wooden wine rack
2059		wine opener
2043		wine auction
1984		personalized wine bottle
1937		wall mounted wine rack

Many webmasters don't realize that you can click on any of the keywords that are returned by the suggestion tool, and get a list of all the phrases that include the words you selected.

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For example, after looking at the results for the search on 'wine' above, I clicked on the term 'wine making' and got the following list. Again, you could then click on the term 'wine making supply' and all the searches that included the words 'wine' 'making' and 'supply' would be returned.

And so on and so forth.

17769		wine making
4003		wine making supply
2345		home wine making
2181		wine making kit
1035		wine making equipment
797		wine making recipe
527		wine making canada
488		canadian wine making
439		making rack wine
423		wine making process
315		home wine making supply
283		making region wine
202		history of wine making
163		wine making label
157		making homemade wine
143		beer and wine making supply
124		chiller making wine
119		wine making accessory
119		fruit wine making
116		beer wine making
114		making vinegar wine
111		wine making grape
110		making making wine wine
110		wine making tip
99		home wine making recipe
92		home wine making kit
90		making red wine
86		chemistry of wine making
82		industry making wine
81		wine making instructions
77		making manufacturing wine
70		advanced making technique wine
70		making port wine
69		making wine concentrate
66		making store wine
61		home made wine making
60		the technology of wine making
58		making wine charm
57		wine making book
55		making steps wine
52		making wine yeast
52		wine making direction
52		making red vinegar wine
50		commercial equipment making wine
49		wine making juice
49		equipment making used wine

49		making school wine
48		beer equipment making wine
48		making white wine
47		french making wine
47		wine making supplys
45		making picture wine
45		home wine making equipment
43		making rice wine
42		consultant hands making northwest wine
42		amateur wine making
40		wine making bottle
39		wine making information
39		home brewing and wine making
39		cellar making wine
39		ancient making wine
37		making dandelion wine
37		italian making wine
37		making store supply wine
37		fermentation in making wine
37		magazine making wine
37		fruit making recipe wine
37		atlanta making supply wine
36		easy making wine
36		france in making wine
35		cheap home making wine
35		chablis making wine
34		class making wine
34		making uk wine
33		making own wine
33		making science wine
33		apple making wine
32		canada kit making wine
32		wine making technique
32		wine making catalog
31		wine making product
31		home wine and beer making supply
31		factory grape in making wine
30		wine making course
30		made making wine wine
30		wine making ingredient
30		commercial making wine
29		biotechnologies making wine
28		making supply vine wine wine
28		making strawberry wine
27		grape juice making wine
27		live making wine
27		forum making wine
25		fermentation making wine
25		making problem wine
25		cost making wine

Although Overture doesn't permit advertisers to place listings for keywords and phrases that receive fewer than 100 searches per month, I left those terms in the above list for their research value.

Recognize too that the number of searches will fluctuate from month to month, especially with seasonal topics, so it's best not to hastily exclude any possibilities during the research process. Certain keywords may not be accepted for pay per click listings this month or next, but perhaps they will be accepted three or four months from now.

It's better to add to your research base, than to subtract from it.

The beauty of doing this type of research is that it should help you formulate a richer plan of action for your Web site.

For example, after looking at the search results above, your 'how-to-make-wine' site plan might begin to 'flesh out' somewhat to include the following sections:

• Wine making techniques

• Recommended wine-related books & magazines

• Online wine forums

• Wine making supplies & accessories

As you start to fine-tune your ideas about what you will offer at your Web site, you can also start to fine-tune your keywords.

After sorting through all the keywords revealed during your research, and deleting those pertaining to specific wine regions, retailers, music groups (e.g. April Wine) and other terms that are irrelevant to your topic, your spreadsheet might look something like this:

Keywords	Demand	Supply	S/D Ratio	OV Cost	FW Cost	Remarks

wine	221500
wine rack	32852
french wine	26780
wine making	17769
wine cooler	10024
white wine	9829
wine glasses	9718
wine label	8321
wine accessory	7788
wine bag	7640
wine glass	7467
wine charm	7464
wine bottle	7297
red wine	6874
wine tasting	6306
wine gift	6306
wine online	6202
wine recipe	5937
wine enthusiast	5828
wine storage	5002

wine gift basket	4470
wine refrigerator	4333
wine storage rack	4084
wine making supply	4003
strawberry wine	3778
wine cabinet	3772
food and wine magazine	3753
california wine tour	3711
wine glass rack	3506
wine basket	3214
wine grape	2895
wine glass charm	2839
wine analysis	2787
wine store	2781
make wine	2720
wine stopper	2700
home wine making	2345
port wine	2286
wine making kit	2181
buy wine online	2174
wine box	2156
pairing wine and food	2123
type of wine	2122
wooden wine rack	2094
wine opener	2059
personalized wine bottle	1984
wall mounted wine rack	1937
wine making equipment	1035
wine making recipe	797
making rack wine	439
wine making process	423
home wine making supply	315
wine making label	163
making homemade wine	157
wine making accessory	119
fruit wine making	119
making vinegar wine	114
wine making grape	111
wine making tip	110

^ Overture Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion

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