Table of Contents

The 12 Minute Affiliate System

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TABLE OF CONTENTS II

INTRODUCTION 1

Thank You & Congratulations 1

Make No Promises, Tell No Lies (Disclaimer) 2

Acknowledgements 3

About the Author 4

How to Get the Most from the "HandBook" 5

LET'S TALK BUSINESS 6

Debunking the 6 Biggest Internet Marketing Myths 6

Profile of an Entrepreneur 10

Quiz: Are YOU an Entrepreneur? 12

Can You Handle the Lifestyle? 14

AFFILIATE BUSINESS BASICS 16

How Do Affiliate Programs Work? 16

15 Reasons to Become an Affiliate Marketer 18

What is a Super-Affiliate? 20

A Brief History of Affiliate Marketing 21

Affiliating vs. Reselling 22

How to Become an Affiliate 24

Overview of the Business-Building Process 25

SETTING UP SHOP 27

Basic Knowledge 27

Computer Codes and Macros 27

File Management 28

Basic Hardware & Services 30

Computer 30

Internet Connection 30

Telephone 31

Printer 32

Router 32

Basic Software 33

Antivirus Software 33

Browsers 35

Compression/Extraction Utility 35

STUFFIT EXPANDER CAN BE DOWNLOADED FROM THE FOLLOWING SITE 36

Email Software 37

Accounting Software 38

File Transfer Protocol (FTP) 38

Firewall 38

PDF Reader 39

Spreadsheet Software 40

Text Editor 40

Business Expenses 41

RESEARCH PROFITABLE IDEAS 42

What's Your Passion? 42

Targeting a Market 47

Market Research Tools 48

Keyword Research Tools 49

Top 200 Searches in 60 Days 56

Search Toolbars 62

Google Search Engine 64

Pay Per Click Search Engines 65

Market Research Begins 66

What are the Trends for this Industry? 66

Is there Sufficient Demand? 66

How Much Competition Are You Up Against? 73

How Much Does it Cost to Advertise? 77

WHO is Your Competition? 79

Will Your Niche be Profitable? 82

WHERE TO FIND PRODUCTS & SERVICES TO SELL ONLINE 86

Affiliate Networks 86

Affiliate Fuel 87

BeFree/Reporting.net 89

Casino Coins Network 95

Casino Rewards 96

ClickBank 97

ClickxChange 98

clixGalore 99

Commission Junction 99

Commission Soup 102

Dark Blue Affiliate Network 103

FineClicks.com 104

LeadHound 105

Linkshare 106

Quinstreet 108

ReferBack 109

ShareaSale 109

WebSponsors 110

Affiliate Networks - Quick List 112

How To Search the 'Net for Merchant Sites 113

Affiliate Program Directories 113

"Ready-Made" Affiliate Marketing Business 115

Great Product - No Program - Now What? 117

HOW TO CHOOSE PRODUCTS & PROGRAMS 120

5 Ways to Assess a Product or Service 120

How to Choose an Affiliate Program 121

Let's Play 20 Questions 121

Is the Company Reputable? 122

Is there an Affiliate Agreement? 123

What are the Conditions of the Agreement? 123

May I Terminate the Agreement? How? 123

Is My Site Eligible for this Program? 124

Is there a Fee to Join the Program? 125

Does the Program Require Exclusivity? 125

What is the Program Type? 126

How Much is the Commission? 126

Do I Get Credit for Recurring Sales? 128

Does the Program Pay Lifetime Commissions? 129

Is the Program 2-Tier? 130

Are Cookies Used to Track Sales? 130

Are Sales Statistics Reported in Real Time? 131

Are Sales Tools Offered? 132

Is Co-Branding Available? 135

When Do I Get Paid? 135

How Do I Get Paid? In Cash? Credit? Food Stamps? 135

Does the Merchant use Third Party Billing? 136

Is There a Minimum Payout Amount? 136

Eeny, Meeny, Miney, Moe ... Choosing Between Affiliate Programs 137

Commission Rates 137

Brand Name Products 139

Should You Affiliate with Bookstores? 140

Sorry, Your Application was Rejected 141

You're Fired! 142

A Good Program to Join 144

A Program to Avoid 147

Programs to Drop 149

Spammers 149

Inconsiderate Affiliate Managers 149

Customer Complaints 151

Slow Payments 151

DOMAIN ISSUES 153

Free Domains - Worth about that Much 153

How to Choose a Domain Name 155

Register Your Own Domain Name 157

Web Hosting - How to Choose A Home for Your Domain 158

Key Hosting Features 158

Support 159

Value 159

Recommended Hosting Services 160

PLAN YOUR WEB SITE 162

Don't Build a Mall. Build a Theme Park! 162

One Topic - Multiple Domains? 164

Site Structure - 'Micro' or Content? 165

Develop a Site Plan 166

BUILD YOUR SITE 171

4 Site Building Options 171

Do it Yourself 171

Use a Template 171

Get A Web Site Package Deal 172

Hire a Designer 173

Design Software 175

Graphics Software 175

HTML Editor 175

HTML/Graphics Combination Software 175

Web Site Essentials 177

Logo 177

TAG line / Slogan 177

Privacy Statement 178

Contact Information 179

'About Us' Page 180

Ezine/Newsletter Sign-Up on Every Page 180

Design Rules-of-Thumb 181

Font Face, Color & Size 181

Links Should Look Like Links 182

Color Scheme 182

White Space 182

Page Width 183

Page Backgrounds 183

Consistent Navigation 183

Bandwidth Hogs 184

Use of Pop-Ups 184

Music/Noise 185

Frames 186

Keep it Fresh 187

Web Site Building Primers & Help 187

9 Ways to Make Your Pages Search Engine Friendly 188

Keyword-Rich Page Names 188

Site Map 189

Relevant Content 189

Eliminate Clutter 189

Meta Tags 189

Dynamic Pages 190

Avoid Tricks and Deception 191

TURN CLICKS INTO CUSTOMERS 192

How to Write Compelling Product Endorsements 193

Learn the Art of Copywriting 194

Credibility Pays 196

29 WAYS TO PROMOTE YOUR AFFILIATE BUSINESS 198

9 Ways to Get Traffic Fast 199

Google AdWords 199

Pay Per Click Search Engines 200

Pay for a Yahoo! Listing 202

Google's Premium Sponsorships 203

Ezine Advertising 203

Build an Opt-In Subscriber List 204

Publish an Ezine, eCourse or Both 205

How to Use Auctions to Sell Affiliate Products 206

Site Submission Services & Software 209

9 Ways To Get Traffic To Your Site For Free 210

Joint Ventures 210

Write Ezine Articles 211

Free Directory Listings 212

Search Engine & Crawler Listings 213

Group and Forum Postings 213

Link Trading, FFA's & Banner Exchanges 215

Use an Email Signature 219

Start or HomePage Traffic Networks 220

Refer-a-Friend Scripts 221

11 Ways to Market Your Site Offline 222

Car decals 222

Business cards 222

Personalized Stationery 222

Speaking Engagements 222

Classified Ads 222

Press Releases 223

Trade Publications 223

Wear Your URL 224

Promotional items 224

Tell Your Friends and Family 224

Happy Customers 224

MANAGE YOUR AFFILIATE BUSINESS 226

How to Get & Stay Organized 226

Regular Tasks 229

Daily Tasks 229

Weekly Tasks 230

Monthly Tasks 231

Quarterly Tasks 231

Evaluate Your Site's Performance 232

Stats to Track & Numbers to Crunch 232

Collecting Data 235

Recording Data 238

How to Prevent Commission Theft 244

25 Avoidable Mistakes 247

GROW YOUR BUSINESS 250

How Much is Your Effort Worth? 250

Forums: Participate & Learn 253

RESOURCES 255

Glossary of Terms 255

Rosalind's Directory of Goodies 266

Super Affiliate Handbook

A Few of My Favorite Affiliate Programs 267

Recommended Reading 269

AFTERWORD 270

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