Site Structure Micro or Content

Have you heard about 'micro' sites? How about BBL, "Buy, Bookmark or Leave" sites? The concept seems simple enough to execute, doesn't it?

Build a one or two page 'micro' site, put the marketing in motion, and then move onto the next 'micro' site topic.

It IS easy.

Unfortunately, the 'micro' or BBL site structure isn't really an option for affiliate marketers. 'Micro' sites are most effective when they focus entirely on the sale of one specific product or service.

You can't compare and contrast a wide range of products in a particular category on a one page 'micro' site, and our job is to add value to our merchants' products.

We do that by sharing lots of free information with our visitors. We understand that the 'Net is a huge marketplace and that shopping online and product selection can be a confusing and frustrating experience for consumers. As affiliates, we can help them sift through the clutter to find the best product for their needs by writing honest and sincere product endorsements.

To really help your visitors, you need to build a content-rich site focused on one particular theme.

While building a fifty or hundred-page content site may seem like a lot of work, it's not as much work as building fifty one-page mini sites. Furthermore, larger content sites are much more attractive to the search engines than their mini counterparts.

Think of your site as being a book, one that you can write chapter by chapter.

The homepage is the introductory page, or the table of contents. It leads to 'chapters' or main categories, and the chapters lead to the individual product pages. It 'flows' naturally from abstract concepts to concrete facts, and your visitor, appreciative of all your good information, goes with the flow. The longer he or she sticks around, the more likely they are to buy.

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