OK just in case I havent made my case strongly enough this part of the research is quite often what I do before anything else

If, by checking Overture for the word 'casino', I see a top bid of $18.02 per click, I know that chances are pretty good that I'll pass on that topic. Regardless, I will scroll to the bottom of the page to see if I can place a listing there for 10 cents. Sometimes you'll be surprised at how sharply the prices drop from the top bid to the one at the bottom of the page. In such extreme bid variance cases, it would appear that you've got a high demand keyword - one that might be worth a lower bid with a lower listing placement.

Or you've got a mentally deranged high bidder!

So, let's look at what it would cost to advertise the keywords related to 'wine' and 'wine making' at Overture and Findwhat.

When doing this research, I like to shrink both my browser and spreadsheet windows to half-size, so that I may see them together, side-by-side. This makes the cut and paste process go much more quickly.

Keywords

Demand OV

FW

FW

Remarks

Cost

Demand

Cost

wine

221500

0.69

193898

0.29

p56 p40 = .14

wine rack

32852

0.56

23978

0.56

p32

wine making

17769

1.20

3626

0.14

p11

white wine

9829

0.50

1781

0.14

p15

wine label

8321

0.31

2377

0.08

p10

wine accessory

7788

0.97

9864

0.29

p33

wine bag

7640

0.40

120

0.06

p10

wine glass

7467

0.33

3023

0.26

p27

wine charm

7464

0.70

947

0.15

p18

wine recipe

5937

0.25

562

0.03

p5

wine enthusiast

5828

0.59

1098

0.43

p9

wine making supply

4003

1.21

342

0.10

p9

home wine making

2345

0.85

149

0.10

p7

wine making kit

2181

1.31

117

0.10

p6

wine making equipment

1035

0.65

44

0.12

p6

wine making recipe

797

0.10

15

0.05

p2

making rack wine

439

0.10

2

0.01

p2

wine making process

423

0.10

10

0.01

p1

home wine making supply

315

0.10

0

0.01

p1

wine making label

163

0.10

6

0.01

p2

making homemade wine

157

0.10

1

0.09

p3

wine making accessory

119

0.10

3

0.01

p1

fruit wine making

119

0.10

2

0.01

p1

wine making grape

111

0.10

0

0.01

p1

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