Dear Rosalind Gardner,

Thank you for applying to Overture Services. We regret to inform you that your application was not approved for this program. This is not intended as disapproval of the quality or value of your Web site. Each advertiser determines how many and what types of publishers they will accept in their program for various reasons. You are welcome to apply to other advertiser programs in the Commission Junction network at any time. We apologize for any inconvenience this may cause you.

For assistance, please use the "Support" drop-down menu at the top of this page.

Best regards,

Client Services Commission Junction

To avoid receiving such a letter, be sure to read and understand all the ins and outs of the program you wish to join. Then dot your 'I's' and cross your 'T's' when submitting your application.

Of course, even affiliate managers make mistakes sometimes. If you think you've received a letter like the one above in error, contact the affiliate program manager and very politely ask why your site was rejected. It's also a good idea to state why you feel your site is a good match for the program.

And now for the good news - I phoned Overture after receiving the above letter, and their program manager immediately reversed the decision.

Although she didn't give much credence to the fact that I spend a ton o' cash with Overture every month, she DID like the promotional methods I planned for their program.

Hey, whatever works.

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