Insterstitial PopuP Banners

An interstitial banner ad is advertisement that appears in a separate pop-up browser window while the main page is still loading, forcing exposure to the advertisement before visitors can see the main content.

Be careful if you choose to use this type of advertising. While the response rates may be higher, many more Internet users are installing 'popup killers' on their computers, so they won't see your ad. They also may not be able to move forward within your site if they're using the popup-stopping software.

Because they interrupt the surfing flow, popups also breed resentment. I stopped visiting About.com for a very long time due to their extremely annoying use of insterstitials. They've ceased their use of 'instertials', but still use popups far too frequently for my liking.

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