Inconsiderate Affiliate Managers

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Here are some examples of notices that arrive too late to be of use, or at such a time as to cause significant grief.

Hello Rosalind,

Super Affiliate Handbook

The site is back to 100% normal capacity and fully operational. If you stopped sending traffic you can begin sending it heavily again! Thanks tremendously!



Back to normal? Stopped sending traffic? Huh? There was NO prior notification sent to affiliates that any trouble existed with the site.

It would be better NOT to send the 'update' at all in this case, as it only served to make affiliates question how long the site had been down and how much revenue they'd lost during the outage.

Here's another one.

This one really made me wonder if the affiliate manager had a clue. It arrived with the subject line: URGENT: Change your links on August 29! The email was received on August 28th, 2001.

Dear XYZ Associate,

We're about to reveal some very exciting changes this week that will make it easier than ever for you to earn commissions with us! To take advantage of these changes, you must change all the XYZ links on your site on August 29, 2001. Please read below for details...

What's going on? We're updating our look and changing our name to better reflect the fun and excitement we know singles are looking for. On August

What's "™"?™ will be everything that™ is, but better. We've improved our functionality and made the sign up process even easier. We believe these changes will encourage more of your visitors to become members...and that means higher commissions for you!

What do you have to do? You *MUST* change your banners, tiles and links on August 29, 2001. We will not be able to track or compensate you for members that are generated through old links after that date. Please visit our

Associates area now at http://associates. and choose from the great new selection of banners, tiles and linking options.

Want to make the most of this exciting change? Since you're changing those old links anyway, we encourage you to review how and where you promote on your site. You may want to consider including news about the exciting upgrade from to in any newsletters or on your website. This is just the kind of change that gets people interested,

Super Affiliate Handbook and that could translate into increased commissions for you!

Click below to log in to the Associates Program to choose your new links, but please note they will not be functional until August 29th!

See you soon! Associates Program.

So, in effect they wanted their affiliates to change and upload all their new links at exactly midnight on August 29th, 2001.

Let's see. August. No one goes on vacation during August, right? No, of course not! Especially NOT in the Northern Hemisphere where this merchant is based. So, there was absolutely NO chance that affiliates might return from a week-long holiday to discover that they'd paid to get traffic to a site on which dozens of links to were no longer valid. No, not a chance.

I find it absolutely unbelievable that anyone, especially a businessperson, could be so thoughtless and inconsiderate.

Although the company apologized for their 'oversight', they didn't offer to compensate those affiliates who lost out when they couldn't change their links in the nick of time.

I was fortunate in that I was handy to my site and could change my links immediately, but I've severely curtailed my promotional efforts for this company until they prove themselves capable of showing respect and consideration for their affiliates.

Two years later and I'm still waiting.

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