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Impression: An advertising metric that indicates how many times an advertising link is displayed.

In-house: Merchant that administers its own affiliate program. Internet: Inter-connected networks that use TCP/IP protocols.

Intranet: A company or organization's private network that uses the same type of software found on the Internet, but that is only for internal use.

Internet Service Provider (ISP): The company you call from your computer to gain access to the Internet.

IP Address: A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.

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