How Much Does it Cost to Advertise

Before you go scooting past this section because you don't plan to advertise, STOP!

Research into how much other sites pay for advertising will tell you a LOT about your competition and the market for your product.

Merchants and affiliates that pay to advertise are serious about their business, so they are the perfect competitors from whom to learn.

I do this part of my research at Overture.com and Findwhat.com, my favorite pay per click search engines, because they deliver the most traffic. It doesn't hurt to also use others like Kanoodle.com and 7Search.com. However you'll usually find that the bids at those services are lower, which is a reflection of their lower traffic volumes.

Just because I don't do research at the lower volume PPC's, does not mean that I don't use them to promote my sites!

I most assuredly do use them.

However, they aren't that necessary for market research purposes. Overture and Findwhat do the trick very nicely for that.

100 SEO Tips and More

100 SEO Tips and More

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