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Dark Blue's application is an easy step-by-step guided process. You are first asked for your email address, and by the time you've finished entering your details, your Dark Blue program key will have arrived in your email. Simply enter the key and get to work promoting their merchants' offers!

The approval process may be automatic, but Dark Blue still has its standards. Your website must not contain or link to material or content that is adult in nature, obscene, hateful or offensive on racial, ethnic, sexual or any other grounds; or is defamatory, libelous, or invades another person's privacy or proprietary rights or is otherwise illegal.

They've also stipulated that you must not place any statements on or near the Dark Blue advertising banners requesting or insisting that visitors to your website "click" on the banner. Phrases that are banned include, "Click here to visit our sponsor", "Please support our sponsor", "To visit our sponsor, click here", and "Please visit our Advertiser".

Dark Blue has a very attractive and relatively easy to use interface. I'm not totally thrilled with their system for locating advertisers, however. The category navigation that first pops up after clicking on 'Get Advertisement' appears to be ordered according to market popularity. Although travel and health & fitness products may be the most sought after on the Net, I find it much easier to find what I'm looking for in an alphabetical arrangement.

They are also very secretive with their contact information for some reason. I had to scroll halfway down the Help page to find an email address. Granted, their contact information is all spelled out in the welcome email. However why would I want to go back to my email program when I'm already on the site with a question?

After I did find their email address, I dropped them one and was impressed with the very quick response. Basically, I sent the email, went upstairs to make a coffee and by the time I got back to my desk I had my reply.

A sampling of Dark Blue's merchant clients:

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