Does the Program Require Exclusivity

An exclusivity clause is one that says you can only sell the products of a particular merchant and cannot partner with merchants selling similar products.

When Barnes and Noble started its affiliate program, it had an exclusivity clause. Now if you want to sign up with them, you'll notice that is no longer the case. Was that clause detracting from their share of the affiliate market?

Exclusivity in an affiliate program is exactly what it sounds like. In most cases, it means that if you sign up with one company, you promise not to partner with another provider of a similar service.

Even if that company was the only provider of its type of service on the 'Net, I wouldn't promise exclusivity to it or any other program.

You can be sure that the moment you agree to be exclusive, a better product or service will come along, and you'll be stuck with a bad agreement.

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