Brand Name Products

By now you've probably heard that it takes 7 exposures before people are willing to buy a certain product.

By offering brand name products, the exposure and trust in a product has been accomplished for you, so that you don't have to bring the visitor back to your site up to seven times, before they are ready to buy.

All other factors being equal, if you are given the choice between a totally unknown product, and a nationally-known brand name, it's usually prudent to choose the brand name.

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