Before you start recording and analyzing data its worthwhile to know what statistics youre trying to calculate and why

Here are the 4 questions that you want answered during your research.

1. What percentage of my visitors become customers?

2. What percentage of my sales are new or renewals?

3. What is my average revenue per visitor?

4. What is my average revenue per sale?

For many of the questions above, we also assess whether there has been improvement or declines in the figures compared with the previous month.

Let's deal with each question / formula in turn.

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