About Us Page

An 'About Us' page instills trust. People like to put a name and a face to what they are reading. I can't blame them. I do as well.

It's a human trait. We like to know who we're dealing with. If we feel that someone is hiding their face, then we're less likely to trust them.

Another thing to add to your 'About Us' page is your qualifications for creating your Web site. When people read that you started your 'Go Fishing' site because you are a fishing guide in the Adirondack Mountains, they'll likely put more faith and trust in your site.

In that particular case, that information would probably be included elsewhere on the site, but also be sure to include it in the 'About Us' section for those who might miss it elsewhere.

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