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Above the Fold: Once a web page has loaded, the part that is visible is said to be 'above the fold'.

Adware: Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.

Affiliate: A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.

Affiliate Agreement: Terms that govern the relationship between a merchant and an affiliate.

Affiliate Program: Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.

Affiliate Program Directory: Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.

Affiliate Program Manager: The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.

Affiliate Solution Provider: Company that provides the software and services to administer an affiliate program.

Affiliate URL or Link: Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.

American Standard Code for Information Interchange (ASCII): The standard for the code numbers used by computers to represent all the upper and lower-case Latin letters, numbers, punctuation, etc. There are 128 standard ASCII codes, each of which can be represented by a 7 digit binary number: 0000000 through 1111111.

Applet: A small Java program embedded in an HTML page. Associate: Synonym for affiliate.

Autoresponder: An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "[email protected]," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address and the document they requested. This is an important tool for conducting online commerce.

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