ClickBank Mall, I think it's short for. I go in there, I look through it, obviously I want to have a quality, a lot of it you know is information type products, so I'm looking for a quality product that's obviously, there's the difference types of e-books that's on the market, there's the guy who wrote the e-book on the weekend. And then there's the guy who wrote the e-book that you could tell he spent, you know 2 or 3 or 4 weeks on it, or a month or two, and he's done a really nice job. That's the product that I want.
I also have a look at the website that's selling it. I want to see that the website is clean, that they've got good creative, that means you know, when I send a visitor from my website to that website, what are the chances of that visitor converting from just a visitor into a paying customer who buys that product so I can get a commission?
So I look at that type of thing, and I just get a general feel for the overall product. You know it's not, I don't do a lot in the area of, I know a lot of people are out there they measure all kinds of things. I'm actually more of just providing quality information with a click to a merchant, and then when they hit the merchant which is the ClickBank merchant, there's a good opportunity for a sale.
Do you ever buy the products yourself to read them and stuff?
All the time. All the time. If it's quality. And I like the old money back guarantee. That's one thing I always look for. I look for things like secure shopping cart, which is obviously what ClickBank does, provides a secure shopping cart for the merchant.
I also look for. I try to put myself in the mindset of somebody who may have never ever purchased anything online. You know, they may be a little tentative. Does this site look credible? You know, is there a money back guarantee? Do they have any, you know you can see a lot of these little security, if you go to some sites now, they've just done a really good job of settling that visitor down and gaining their trust. So I'm always on the lookout for that type of thing.
So the typical niche website that you're building, is it going to have reviews of that product or just, here's my articles and here's a link if you want something else.
No, typically reviews. Typically reviews. Typically we'll take the topic and we'll thoroughly examine it. We'll develop a keyword list around it. For those that may not be aware of what a keyword list is, there's services and tools out there that we can use to figure out what people are searching for prior to building the website, and once we have this list of words that we already know people are looking for, then we can develop the site around that.
So when somebody goes to Google and does a search for a particular keyword phrase that relates to that merchant, that ClickBank merchant that we're representing, then we've got a good opportunity to come up to the top of the list, and then depending on what the keyword is in the keyword list, sometimes drives what that page is about.
So I'll take a keyword list, so let's say I had a hundred keywords around the word "hip replacement". So then I'll take a look at the words, and if there's a word like "hip replacement surgery". OK now, if somebody was going to Google, Yahoo, or MSN and they were typing in the word "hip replacement surgery", what are they thinking? Well chances are they're probably scared. They're probably in pain. They're probably worried. They're probably tired of being in pain and so I'll take that word "hip replacement surgery" and we'll sit down and we'll really think about, OK what's this guy's, what's the deal here? And then we'll come up with a nice article, review or whatever would be best suited for that particular keyword.
If somebody is looking for a keyword like "hip replacement after care", which is after the surgery, OK, that person's thinking a little bit differently. He's already been through the surgery, so then we would create a page around what that person is thinking about. While all the same time, obviously keeping the merchant in mind, because our article, review, whatever we decide to write on that page, will lead through to the merchant which would be the recommended product that would solve that visitor's problem.
What are the tools that you use to come up with that keyword list?
I use a few. I use probably the industry leader is Wordtracker, Wordtracker.com. I've used them since they came out on the scene, probably 2001. I use another tool called NicheBot.com which is kind of a version of Wordtracker but it's free. So if somebody wants to do a nice little keyword report, or just go try it, go to NicheBot.com.
And I also use a tool at Google, called the Google Sandbox. If you go to Google and do a search for Google Sandbox, you'll get a little tool that Google supplies, you can type a word in and it will give you all the words that relate to it, so those are pretty much my big three.
So once you have your pages, and you've made keyword dense articles, what's the next step to actually getting the traffic to your site through the search engines?
And that's the million dollar question. If we can answer that, and I can, and if we can get to the top of the list for those keywords, we're doing great because until traffic happens, we don't make anything.
So essentially what we do is we focus on, there's really two components of getting to the top of the list in natural search.
One is quality content, on your site. This would be like an onsite topic, so you need to develop very good quality content because search engines are very smart these days, they understand words and their relationships towards words, and the old days of just slapping a page together and getting to the top of the list is over. So you have to focus on quality, that's number one.
Number two is inbound links, and an inbound link is another website owner linking from their site to your site. So what happens is a search engine like Google or Yahoo or MSN, part of their algorithm is determined by, and the algorithm is the mathematical formula that they use to determine who should be where in the search results. Part of their algorithm, and the major part of it, is who is linking to you? So if you've got a nice little site about, you know, hip replacement, they will look at what other websites are linking to you, and every site that links to you is basically a vote for your site because why would a webmaster link to you if you didn't have something worth linking to, and they look at the quality of those sites that are linking to you.
So if you've got a hip replacement type website that's recommending a book about back pain, it would be nice if the other websites that link to you were doctor sites and medical sites and sites that make sense. So basically quality content and quality inbound links. It's really all it takes.
So how do you get those other quality sites to link to you?
A variety of techniques. In the old days, we used to do what was called link partnering, where I would contact a webmaster who was similar in topic and I would just recommend, I would just suggest why don't we swap links? And we ran with that technique for years. It worked very well.
Last probably 12 to 18 months, that's not working so well anymore, and what I did, was I developed a brand new strategy called the PAD technique, which is short for Professional Article Distribution. And now what I do, very simply is, I'll have a nice little article written about hip replacement, and I'll offer it to another webmaster where it would make sense for that article to be on his website. And in that article is a couple of links back to my site.
And it works, it's actually far superior to the old link partner games we used to play. It provides quality content to the other webmaster, and on the net, quality content is king, and it provides me with the inbound links, so if I go and distribute ten articles to ten other websites, each with two links back to my site, now I've got 20 inbound links to my site. Problem solved.
Do you ever submit any of those articles as well to article directories so that any site can post it?
Yes and no. Article directories are good, if they're used correctly. Meaning if you had a list. I've got a list of 27 article directories that I use, and what a lot of guys are doing out there is they'll go out and they'll write an article and then they'll distribute that article to all 27. Then they also, they've got 27 inbound links, or 27 articles linking back to their site, and what happens is that will trigger a duplicate content penalty at the search engines.
So what happens is all those 27 articles no longer have any effect at all. Except you might get some click-throughs from those websites. So the better way around that is to take those 27, article directories are reasonably easy to find, just do a Google search for article directory. And you hand pick maybe 20 really nice ones, you write one unique article for each directory, and then you distribute it to each of those. And you try and find directories that are not blasting your articles out all over the net. Because that. from a duplicate penalty point of view, it just doesn't serve you.
So two ways, I use the PAD technique, I'll hand approach a webmaster directly and give him an article, if I'm going to use article directories which I do, I only send one article per directory. One unique article to each directory.
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