Almost all of my products are on the ClickBank Marketplace. In addition to my products, I promote products about eBay and about antiques and collectibles, so for example I promote Elaine Krieg Smith's How to Sell Collectible Books on eBay package, I promote Gary Hendrickson's How to Sell Books on Half.com, I promote Jim Cockrum's, The Silent Sales Machine, which is also about eBay, how to build a back end with your eBay business.
And I promote basically products that provide a value to my readers and my students, not based on the money that comes in from them. I look more towards providing a value to my people.
When you are picking those products, how do you know if they provide a value to your readers?
When I first got started, I used to go out and buy the products.
At this point, I get at least two a month, sometimes it's four or five people a month, sending me e-mails saying, "Hey, I got a new product that matches your list, and here you can get a download".
So they give me the products, but in any case I start by looking at the product itself, either as a buyer or looking at the free copy, and I read through it, and I am looking for actionable information that my readers can benefit from.
So when I go through all of that, through the product, if it explains things, even if it's a similar topic and similar information than what I teach but if it explains in a different manner, so it might be more accessible to my readers, then that would be OK. If it's something that's radically new or different or answers questions that I get from my readers, then I am surely going to promote it.
But the biggest thing is I'm looking not so much to find items to sell or promote. I'm attempting to screen out the stuff that's garbage, because so much of it is garbage, and my reputation is such a big part of my sales ability.
When you're saying that lot of it is garbage; in your particular niche is a lot of it garbage, or just in general?
Well, I can't really comment on the other niches too much, because for example, Internet marketing, it wouldn't be right for me to say that somebody's product is garbage as an advanced reader, if they were targeting a new reader, and I don't have a good idea of what a new reader is looking for.
Whereas with the eBay and antiques and collectibles stuff, for example on my website there is a review of an eBay book, and the book answers questions by telling people to go to eBay and search the help menus. Now that's not an answer. You know, the answer, at least in my books, and the books that I promote, a question is answered based on experience, and here is how I've done it, and this is how I've learned to do this, and these are the results that I've found. Not, if you're having problems go to eBay and check the help menu out.
So that's an example of garbage, is there is no information, it's just, I call these people carpet baggers. EBay is such a desirable topic that it attracts people who are after money, just like the carpet baggers after the Civil War went down and tried to make money, doing whatever they could do selling medicines and other crap, that's what these people are doing. They are coming in, they are throwing something together and they're trying to pull out some money real quick, because there's a big market.
They're not residents, which means they don't understand the marketplace, they are not active, some of them aren't even eBay sellers, they are just people who think, "hey, there is a lot of people buying eBay information, so I need to sell some." And with those kind of people, I ignore them. Sometimes I completely ignore them, and then after a while they will become residents and start to prove themselves, and at that time I might go back and work with them.
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