Strategies for Using Yahoo Search Marketing

With Yahoo Search Marketing it's very easy to see what the competition is doing. This transparency creates a very interesting dynamic. Instead of focusing on ad quality and relevancy, advertisers can simply bid their way to the top positions. Some side-effects of this pay for placement environment include: bid gaps, bid jamming, and bid wars. These are problems that typically don't occur in Google because nobody can see what their competitors are bidding.

When novice advertisers or large companies with big ad budgets enter the fray, it can wreak havoc on the bidding ecosystem. Your best bet is to use a keyword bidding strategy based on your ROI, rather than getting involved with these inefficient bidding strategies.

This section will show you how to get the most out of your Yahoo Search Marketing campaign, and how to avoid some costly mistakes.

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