Step 1 Assign Destination URLs to Your Keywords

In order to track what keywords are generating sales, you must first assign a unique Destination URL (or query string) to each keyword in your campaign. Please note that this does not mean you must use a separate landing page for each keyword, it simply means that you are adding something (a query string) to the end of each URL. The URL examples below from Dating Site Critic illustrate this: page.php?keyword=dating page.php?keyword=singles page.php?keyword=personals

In the example above, all three URL's point to the same page on my website called landing_page.php.

After the page name you will notice some additional text ?keyword=, which is known as a query string parameter.

Following the query string parameter is a query string value - dating, singles, and personals. The query string values represent the keywords from my list.

Before you create your paid search ads, I recommend you take a few minutes to put your keywords and Destination URLs into a spreadsheet. When you are creating your ads, you can simply copy and paste the Destination URLs from your spreadsheet into your paid search campaign.

Here is an example of a spreadsheet I created for this campaign:


Destination URL

dating singles personals online dating meet men meet women


// page.php?kevword=dating


// page.php?kevword=singIes


// page.php?kevword=personaIs


// page.php?kevword=onIine+dating


// page.php?kevword=meet+men


// page.php?kevword=meet+women

You can download this sample spreadsheet by going to:

You may have noticed that a few of the keyword phrases from this spreadsheet example contain two words (online dating, meet men, and meet women). Whenever your keywords consist of two or more words you must combine the words with a + sign in your Destination URL. This is because URLs should not contain spaces.

For example, the keyword online dating goes to this Destination URL: page.php?kevword=online+datinq

Notice that the words online and dating are combined using the + sign.

Once you have assigned a Destination URL to each of your keywords, you can add them to your paid search campaigns.

Google AdWords and Destination URLs

To learn how to use unique Destination URLs with your keywords in Google AdWords, follow the instructions on Google's website:

Yahoo Search Marketing and Destination URLs

By default, Yahoo allows you to create a separate ad and unique Destination URL for each of your keywords when you create a new campaign. If you decided to use the same URL for every keyword in your campaign you can edit this by clicking on the keyword in your account and changing the Destination URL for your keywords.

MSN Ad Center and Destination URLs

To use unique Destination URLs with MSN AdCenter follow the instructions in this video tutorial

The Keyword Research Bible

The Keyword Research Bible

Sick And Tired Of Getting Tons Of Traffic That Isn't Buying? Sounds Like It's Time To Reexamine Your Keywords. Do you know how important keywords are to your business?

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