Search Online for Affiliate Programs

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Another great way to find merchants with affiliate programs is to simply search for them using your favorite search engine. When I'm looking for prospective merchants to promote on my website, I search for terms like: "{Merchant } Affiliate Program", or "{Category} Affiliate Programs". {Merchant} represents a specific merchant and {Category} represents a specific category. By searching for merchants this way, you may have your eyes opened to some opportunities you never even knew existed.

The main advantage of using a search engine to find affiliate programs is that you're able to find merchants who run in-house or self-managed affiliate programs. I'll discuss the pros and cons of these self-managed affiliate programs later on in this chapter.

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