Gray Hat SEO

Most SEO's fall into the Gray Hat category. There are many shades of gray. Some Gray Hat SEO's tend to use more questionable tactics and take greater risks. Other Gray Hat SEO's may not do anything controversial, but may place more emphasis on optimization over content.

Gray Hat search engine optimization is all about risk vs. reward. Some Gray Hat techniques may be frowned upon by the search engines and White Hat SEO's, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

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