Plural vs Singular

Its always a good idea to consider adding both plural and singular versions of keywords to your list. If you wanted to get even more specific you could consider plural keywords with and without an apostrophe. Here are some examples I generally don't take the time to optimize for the plural form of a word with an apostrophe, but if you find a good keyword that is frequently searched for with an apostrophe, go for it.

Develop a Content Theme

Once you have decided on a promotion strategy and have selected the merchants you are going to promote, it's time to start thinking about a content theme. A content theme tells visitors what your website is about. Your visitors should be able to understand what your site is about within 5 seconds of arriving. When planning your content theme, I recommend that you review your keyword list and merchant offerings. Did you notice any market categories that were underserved Did you happen to find a...

Summary

The first step to generate a massive keyword list is to write down all of the products and services you will be promoting on your website. Think of product and service names, model numbers, and features that describe your products and services. Consider what keywords a prospective customer may use to find your website. Once you have an initial keyword list, use the Yahoo Keyword Suggestion Tool and the Google Keywords Sandbox to grow your keyword list. These tools will help you find keyword...

Choose a Promotion Strategy

Back in Section 2, I discussed how to find and select the best merchants. Now you need to decide how you're going to promote the merchants you've decided to work with. Many affiliates, who already have a website, will simply add affiliate links and banners to their existing content. This may work fine if you have highly-relevant content, but if your content is not directly related to the merchant's offerings, you're missing out on a lot of potential commissions. If you want to maximize your...

Additional Keywords to Consider

If you scroll further down the page (screenshot below), you will see a link titled Additional keywords to consider . When you click on this link Google returns a list of related keywords. (Screenshot on the following page.) Google Ad Word 5 Keyword Tool - Microsoft Internet Explorer File Edit View Favorites Tools Help Address I https adwords. google. conn select KeywordTool Google found 116 additional related keywords. Some of the additional keywords suggested by Google are highly relevant,...

Check out Your Competition

One of the best places to find inspiration for new keywords is your competition. Your competitors aren't very likely to hand over their keyword list, but with a little competitive intelligence, you may be able to uncover some of their keyword gems. A few years back, many webmasters used the Keywords Meta tag to help them rank in the search engines. The Keywords Meta tag can be found in the underlying source code of many web pages. In the early days of search, the Keywords Meta tag was used to...

Google Keywords Sandbox Example

To be consistent, let's use the keyword citi from our previous example (Screenshot on the following page.) 5 Google Ad Words Keyword Tool - Microsoft Internet Explorer File Edit View Favorites Tools Help Address I https adwords. google. com select KeywordTool Enter one keyword or phrase per line More specific keywords - sorted by relevance Keywords Add all 109 a More specific keywords - sorted by relevance Keywords Add all 109 a This search returned 109 keyword variations. You may notice that...

Yahoo Paid Search Example

Yahoo offers one of the most helpful tools for evaluating the competition. Yahoo has developed the View Bids which allows you to see the bid (price per click), and the position for all of the advertisers for a keyword. Let's use the keyword slr camera from our previous example. (Screenshot on the following page ) Type ill a Jr'L-,irh tRmi and we'll Jih'w yau 1li'L M.ih HihK and IhlJiiiji 1er thai tcmi. 1. iUlftniiw M-nrmfliri Hritr -Jii frtlihi-K hkH yiu buy. Kii i it CaiOS. vit havi a (6 pi*ra...

Black Hat SEO

Black Hat SEO, also known as search engine spamming, is when someone creates web pages that have little or no value, that are intended to trick the search engines into offering irrelevant, redundant, or low-quality search results. Black Hat SEO's disregard the rules and the goals of the search engines in an attempt to lure visitors to their website through deceptive practices. They often take pride in gaming or outsmarting the search engines. Black Hat SEO's will heavily leverage technology and...

Inbound and Outbound Links

Search engines define a link from website A to website B as a vote, by website A, for website B. I have created an illustration below to clarify this point (Screenshot on the following page.) In this example, website B has received an inbound link or a vote from website A. Conversely, website A has an outbound link pointing at website B. Any link that points to your website from another website is an inbound link, while any link on your website that points out to another website is an outbound...

Yahoo Keyword Suggestion Tool Example

Let's continue by using the credit card example from earlier. Remember, in order to find the most possible keyword combinations, you need to start with the general keywords from your list. As you exhaust your list of general keywords, you can use the specific keywords from your list to find even more variations. I'm going to start by using the keyword citi. This search will yield the most keyword variations (Screenshot on the following page ) Figure 3.3.2.a Yahoo Keyword Selector Tool 3 http...

Do They Offer Custom Payouts for Top Affiliates

Merchants will often reward their top affiliates by offering them better payouts and commission rates. Look for merchants that offer bonuses and increased commissions for top performers. Some merchants will publish their custom rates in their program terms, while other merchants have unpublished commission rates. If you don't see anything published in the merchant's program terms, you will want to call or e-mail the Affiliate Manager to find out if they have unpublished payouts for top...

Content Website

A content website is one of the most commonly used promotion strategies. A typical content website will feature news, advice, and articles related to a specific subject. Some content websites also have blogs or community forums to generate fresh content and increase visitor loyalty. An example of a content website that I have developed is the Credit Repair Guide (http www.creditrepairguide.org ). This site features articles related to credit repair. I have strategically embedded affiliate links...

Keyword Brainstorming Example

Let's say that you wanted to promote credit cards on your website. What are some general keywords that could be used to describe the credit cards featured on your website Credit cards for bad credit You will be able to find more keyword variations by focusing on general keywords first. After you have a list of general keywords, you can drill down and start adding more specific keywords to your list Blue Cash from American Express American Express Rewards Gold Card Chase Ultimate Rewards Express...

Reciprocal Links

A reciprocal link, as the name implies, is where two websites link to each other. A few years back, reciprocal links use to be a good way to gain inbound links to your website. I use to spend hours e-mailing other webmasters asking them if they wanted to swap links. In essence, you were voting for each other's websites, hoping that both websites would receive a boost in the search rankings. In recent years the value of reciprocal links has declined steadily. There is still some debate over...

Commission Junction Example

To use keyword tracking with Commission Junction you must add the SID (Shopper ID) field to your affiliate links. The SID field allows you to track keywords and variables up to 64 characters long. For more information about the SID field login to CJ and reference the help section You may have already noticed the SID field while you were generating affiliate links for one of your merchants. The graphic below shows the page where you generate links in CJ (The SID field is highlighted) To use the...

How MSN AdCenter Works

MSN AdCenter is comprised of Campaigns, Orders, Ads, and Keywords. The illustration below explains the relationship and hierarchy between these parts Figure 6.6.1.a MSN AdCenter Account Structure Each Account Can Have Multiple Campaigns Blue Ray Blue Ray DVD Blue Ray Player Blue Ray Blue Ray DVD Blue Ray Player As you can see from the illustration on the previous page, Campaigns contain orders, which contain ads, which contain keywords (Campaigns > Orders > Ads > Keywords). If you are a...

Keyword Power Tools

The Yahoo and Google Keyword tools are helpful for getting started with keyword research. They offer the basic functionality that you need to build a good keyword list however, they lack some of the advanced features that other keyword tools offer. In addition to Yahoo and Google's free keyword tools I use WordTracker and KeywordDiscovery. Most Internet Marketing experts I have talked to use one or the other, but I personally use both so that I can find as many keywords as possible and compare...

Try these examples using variations of the keyword shoe

Yahoo example using the keyword shoe Yahoo example using the keyword shoes Notice that the paid search results are the same for both shoe, and shoes, but the natural search listings changed. Google example using the keyword shoe Google example using the keyword shoes Notice that both the paid and natural search listings changed for shoe and shoes.

Ad Position

Your ad position in Yahoo Search Marketing is very straightforward you bid to position (pay for placement). When you're creating your keyword listing you set a maximum bid price, which determines where your listing will appear in the results. You can view bid prices and ad positions with the Yahoo View Bids Tool, or by logging into your account. The nice thing about maximum bidding is that you only pay one cent above your next closest competitor. This is similar to the AdWords Discounter.

Search Online for Affiliate Programs

Another great way to find merchants with affiliate programs is to simply search for them using your favorite search engine. When I'm looking for prospective merchants to promote on my website, I search for terms like Merchant Affiliate Program, or Category Affiliate Programs. Merchant represents a specific merchant and Category represents a specific category. By searching for merchants this way, you may have your eyes opened to some opportunities you never even knew existed. The main advantage...

What is Affiliate Marketing

In simple terms, affiliate marketing is where you refer visitors from your website to a merchant's website. A merchant is any individual or company that sells products or services online. Wal-Mart, Home Depot, eBay, and Yahoo are all examples of merchants with affiliate programs. These companies pay their affiliates to promote their products and services online. Merchants with affiliate programs range in size from small businesses to Fortune 500 companies. You earn commissions when the visitors...

Step 2 Add PHP Code to Your Affiliate Link

After you have assigned a unique Destination URL to each of your keywords, you need to add some PHP code to your affiliate link(s). Please note that each affiliate network implements keyword tracking differently, and that some networks may not support it at all, like ClickBank. Contact the Affiliate Manager or the Technical Support team of your affiliate program or network to determine if keyword tracking is supported, and how it is implemented. It would be impossible for me to show you how to...

How Does an Affiliate Earn Money

There are four basic actions in which affiliates are paid when they send their visitors to a merchant's website. 1. The visitor buys something from the advertiser pay per sale . 2. The visitor completes a lead form pay per lead . 3. The visitor downloads, installs, or uses some product or service pay per action . 4. The visitor clicks on a link and visits the merchant's website pay per click . Below are detailed explanations of each action Pay Per Sale Pay per sale is the most common type of...