Google AdWords

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Google Adwords

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The fastest way to get exposure online is by advertising with Google Adwords. Ads start running within minutes after you submit your billing information.

With more than 150 million searches on Google each day and millions more on Google's partner sites, Google is the #1 search engine used by surfers, and more importantly - online shoppers.

With that much market reach, you'd do well to take advantage of one of Google's two advertising options, Google AdWords. (The other option is Google's Premium Sponsorships, which is covered in a later section.)

Google Adwords are the ads you see displayed in small rectangle boxes running down the right side of the Google search results page.

Your ads may be shown on search results pages for Google, Google Directory, Google Groups, and Google's partner sites, including their partners' directory results pages. You may choose to have yours ads shown only for search results on Google, if you don't want to participate in the syndication program.

Google's current syndication partners include:

• CompuServe

Google Adwords has already attracted tens of thousands of advertisers, and for good reason. It is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget.

To create a Google AdWords ad, you write a description, choose keywords that are relevant to the listing, and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad.

To save money, the AdWords Discounter automatically reduces the actual cost-per-click you pay to the lowest cost needed to maintain your ad's position on the results page.

Unlike Overture, there's no minimum monthly charge for Google Adwords, just a $5

Super Affiliate Handbook activation fee. You can easily keep track of your ad performance using the reports in your online account Control Center.

But AdWords Select's best feature is how it rewards advertisers who draw clicks by giving them better positioning. Your ad's position on the page depends in part on how often the ad is clicked on by users. So, the better the ad, the higher up on the page it appears.

Google Adwords also drops underperformers. If an ad gets less than a 0.5 percent clickthrough rate, Google sends the advertiser an email suggesting that the ad's wording be changed to improve its performance.

The Google Adwords campaign system is highly flexible. At the campaign level, you choose your daily budget, geo-targeting, syndication preference, and start and end dates.

For each campaign, there is the Ad Group level, at which you create ads and choose keywords. You can create multiple ads in an Ad Group that will rotate evenly when users search on those keywords. You can select a maximum cost-per-click for the entire Ad Group or for individual keywords.

I highly recommend adding Google Adwords to your pay-per-click/cost-per-click advertising arsenal.

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