Super Affiliate Handbook

Terminated, forfeiting all outstanding referral fees. Your cooperation and understanding is appreciated. However, do not get this confused with PROPER WAYS to promote our products. Please recommend the course in your autoresponders, in a personal email to your clientele base, your lead lists, people that contact you and you stay in touch with, a newsletter list, at your website, even in appropriate email discussion list, etc. This is not spamming. General Information If there is any confusion,...

Spreadsheet Software

A spreadsheet is basically a computerized ledger, and the best way I know of to keep track of many aspects of your Internet business. Instead of buying expensive software to keep track of your affiliate programs, you can use spreadsheet software to keep track of the affiliate programs you join. List names, broker and affiliate links, as well as amounts of money that they owe you each month. Use a spreadsheet to create lists of keywords for submission to your pay per click search engine...

How to Get Stay Organized

Whether you have one site with five affiliate programs or ten sites and 50 affiliations, you need a way to keep track of your affiliate information. Keeping track of programs joined through an affiliate network is easy, as you will have only one username and password to remember. Once you've logged into the interface you can access statistics and get banners and ad copy for all the merchants associated with that network. On the other hand, most of the 'stand-alone' programs you join will have...

Stats to Track Numbers to Crunch

Before you start recording and analyzing data, it's worthwhile to know what statistics you're trying to calculate - and why. Here are the 4 questions that you want answered during your research. 1. What percentage of my visitors become customers 2. What percentage of my sales are new or renewals 3. What is my average revenue per visitor 4. What is my average revenue per sale For many of the questions above, we also assess whether there has been improvement or declines in the figures compared...

Dark Blue Affiliate Network

Programs - CPA, CPS Minimum Payout - 30 Payments - Funds are deposited into the Affiliate's PayPal Account within fourteen (14) days after the end of each calendar month for all commissions earned during the prior month. Real-time Tracking - Yes Multi-Tier - No Dark Blue's application is an easy step-by-step guided process. You are first asked for your email address, and by the time you've finished entering your details, your Dark Blue program key will have arrived in your email. Simply enter...

Debunking the 6 Biggest Internet Marketing Myths

In every myth there is an element of truth. Read the sections below to discover the grain of truth in all of these Internet marketing myths. Nothing worth doing in life or in business is ever 'easy'. Internet marketing takes time and effort, and anyone who suggests otherwise is selling fluff. Having said that, relative to building a brick and mortar business, starting an Internet marketing business IS comparatively 'easy'. With an affiliate marketing business there's no inventory to carry, no...

How to Prevent Commission Theft

I used to lose a fairly hefty amount of my sales commissions to affiliate link hijacking. How do I know it's a 'hefty' amount Well, ANY money that is stolen from me qualifies as 'hefty'. There are two types of commission thieves, consumers and other affiliates. Consumers steal affiliate commissions by removing an affiliate's ID from the URL prior to clicking through to the site. It baffles (and cheeses) me that consumers would deprive the affiliate of their rightful commission. As it costs them...

Good Program to Join

Below is an example of an excellent affiliate program welcome letter. It first of all thanks me for becoming an affiliate, then goes on to give me the information I need to assess my affiliate statistics, link to the product, and contact the company should I require further help or information. This beats the heck out of the affiliate program that sent me a welcome letter without telling me how to access the affiliate statistics interface and which posted email address bounced when I wrote to...

Is the Program 2Tier

Another way to increase your affiliate income is to take advantage of '2-tier' affiliate programs. A two-tier program is one that offers two sources of income, the first for bringing in business, and the second for recommending new affiliates. Some programs pay a fee for each new affiliate that joins the program, while some others pay a percentage of the 2 tier affiliate's earnings. Other programs pay in both situations. When the subject of 2-tier programs comes up, the question often arises as...

Linkshare

Programs - CPA, CPC, CPS Minimum Payout - Variable Payments - Variable Real-time Tracking - Yes Multi-Tier - Yes LinkShare reports over 10 million partnerships in the network and claims to be the most successful pay for performance (affiliate) network of its kind. I find their user interface quite intuitive and easy to use. I especially like the 'Create Links' link that takes you immediately to a list of all your current merchant partners in the Linkshare network. This is a step up from...

Sorry Your Application was Rejected

A letter like the one below is very disappointing to receive. Subject Sorry, your application was not approved Thank you for applying to Overture Services. We regret to inform you that your application was not approved for this program. This is not intended as disapproval of the quality or value of your Web site. Each advertiser determines how many and what types of publishers they will accept in their program for various reasons. You are welcome to apply to other advertiser programs in the...

How Much Does it Cost to Advertise

Before you go scooting past this section because you don't plan to advertise, STOP Research into how much other sites pay for advertising will tell you a LOT about your competition and the market for your product. Merchants and affiliates that pay to advertise are serious about their business, so they are the perfect competitors from whom to learn. I do this part of my research at Overture.com and Findwhat.com, my favorite pay per click search engines, because they deliver the most traffic. It...

Develop a Site Plan

Success truly is '90 planning and 10 execution'. Don't you just love those sites that have a great looking homepage with links that look like they go to interesting information, but in fact end up at 'under construction' pages Those sites were built backwards, without a plan. In their excitement to get online and start making money, many new webmasters omit the planning process as time-wasting, unnecessary work. They concentrate instead on designing fancy navigation buttons and flashy banners...

Publish an Ezine eCourse or Both

Many Internet marketers invite visitors to join their mailing lists by offering a free newsletter. Published regularly, a good newsletter brings visitors back to your site over and over again, exposing them to all the wonderful products and services you have to offer. Use your newsletter to notify your subscribers about special promotions and sales held by your merchant partners. It's best to link from your newsletter to a special 'sales' page on your site, as opposed to sending them directly...

Learn the Art of Copywriting

By now you've realized that the vast majority of an affiliate's work is about communicating, and ninety-nine percent of that communication happens in writing. As an affiliate, your job is NOT about selling. It is all about 'pre-selling' as Internet guru Ken Evoy refers to it. To pre-sell effectively you have to use your words to capture and keep your visitors interest in the products you offer. Not only will you be writing product endorsements for your site you will be writing ads and sales...

Does the Program Require Exclusivity

An exclusivity clause is one that says you can only sell the products of a particular merchant and cannot partner with merchants selling similar products. When Barnes and Noble started its affiliate program, it had an exclusivity clause. Now if you want to sign up with them, you'll notice that is no longer the case. Was that clause detracting from their share of the affiliate market Exclusivity in an affiliate program is exactly what it sounds like. In most cases, it means that if you sign up...

Does the Program Pay Lifetime Commissions

I make a distinction between 'recurring' or 'residual' commissions, and 'lifetime' commissions. An affiliate program paying residual commissions pays you every time the customer renews their subscription to a specific product, not just for the first purchase. An affiliate program paying lifetime commissions pays the affiliate a commission for each and every product that the customer buys from that merchant, including residual commissions, if applicable. For example, let's say that you are...

Brief History of Affiliate Marketing

According to Amazon.com, theirs was the original affiliate program. The following statement is taken directly from Amazon's Associate Programs FAQ page. Our Associates Program, the first on the Web, started in July 1996. That statement is generally accepted as gospel truth. However, if you thumb through Daniel Gray's Top 100 Directory in his The Complete Guide to Associate and Affiliate Programs, you'll learn that there were a number of sites that operated affiliate programs years before...

Profile of an Entrepreneur

Just a few short years ago I worked as an air traffic controller. Although I loved the job, I hated 'the establishment'. I was perpetually unhappy with the way everything from remuneration, scheduling and the operation itself was managed. My disgruntlement continued for 20 years. Had I stopped to consider the true source of my disgruntlement, I might have recognized that my personality isn't suited to working in an organizational setting. It wasn't until after my Internet business became...

What is the Program Type

There are essentially three types of affiliate programs pay-per-sale, pay-per-lead, and pay-per-click. Pay-Per-Sale programs are also known as Partnership and Percentage Partners programs. These programs pay either a fixed dollar amount or a percentage of sales generated by your links. In Pay-Per-Lead programs, you earn a set amount whenever your customer fills out a survey or requests a quote or some information. Pay-Per-Click affiliate programs are similar to Pay-Per-Lead. Essentially you are...

Top 200 Searches in 60 Days

The Top 200 Long-Term Keyword Report Wordtracker's current database size is 335,789,918 search terms which represents the complete queries from the largest Metacrawlers on the web (Metacrawler Dogpile etc ) for the last 60 days (2 months). Surprised Get any ideas It would be almost impossible NOT to get ideas from those incredible lists. Unfortunately, by the time you read the 'Super Affiliate Handbook', the 24-hour and 60-day Reports above will no longer be completely accurate. It's therefore...

How Do Affiliate Programs Work

An affiliate program is a partnership with an online merchant - that is, a Web site that sells goods and or services. Also known as associate, referral and bounty programs these programs pay their affiliates for referring customers to their business. Most affiliate programs are free and easy to join. From the merchants' perspective, by partnering with affiliates they are able to increase sales, drive traffic, generate qualified leads and extend brand reach through a low cost marketing strategy....

Commission Junction

Programs - CPA, CPC, CPS Minimum Payout - 25 up to 75 Payments - Payments are made on the 20th of the month to Canadian and American publishers (i.e. CJ's name for affiliates), and on the last day of the month to publishers outside those countries. Advertiser payments are available in 16 different currencies and are consolidated into one monthly check. Direct bank deposits are available. Real-time Tracking - Yes Multi-Tier - Yes, with restrictions. They allow only U.S. and U.K. publishers to...

BeFree Reportingnet

Minimum Payout - Varies according to merchant. Payments - Payments are made by the individual merchants. Timeframes also vary. Real-time Tracking - No Multi-Tier - No Email Marketing Permitted - Depending on individual merchant specifications. One of the BIG 3 affiliate networks, (i.e. BeFree, Linkshare and Commission Junction), BeFree's information page for new affiliates advises that BeFree merchants have paid out more than 220 million dollars in affiliate commission. My guess is that this...

Affiliate Program Directories

Affiliate Program Directories are Web sites that contain lists of links to affiliate programs that have been compiled and organized by various webmasters. They usually categorize the listed programs by type of products sold (e.g. educational, business, etc.) and include brief summaries of each program with sufficient information to allow directory users to choose which programs they would like to join. Some also provide program ratings as supplied by program users. Affiliate program directories...

Keyword Research Tools

Keyword research serves two purposes. The first is to develop a list of keywords and phrases relevant to your topic. These keywords are used to compose the meta tags and text within your pages, and will therefore act as 'magnets' to attract the search engines. Another benefit of thorough keyword research, is the ability to assess demand for products and services on the Net. Certain tools allow us to see exactly how many times surfers enter a particular phrase or keyword over a period of time....