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"organic" search? Does it have something to do with being "all natural?" (Sorry, couldn't resist!) - LOL!

As hard as we try, we sometimes let technical terms slip in without defining them adequately. Here are the definitions:

Backlinks: Links from other sites TO your website. If you want to check them, go to Google type in: link:www.yourdomain.com In Yahoo type in linkdomain:www.yourdomain.com

Ping: An Internet utility (basically a 'hello' message) used to check the connection with another site. When you publish a post to a blog, a "ping" is sent out by your blogging software to tell special servers around the world that your site has been updated.

Permalinks: Permalink is short for "permanent link." Unlike a "dynamic link" that contains lots of extra characters and can even change, a permalink is much more search engine friendly and can be used by readers to bookmark the post. A permalink is assigned by your blog software to all the posts you publish, but you usually have to turn permalinks "on" inside the admin area of your blogging platform.

Data feeds: A file that a merchant provides you that has all their product, pricing, reviews, etc. By turning that file into a spreadsheet or integrating it into a database, you can then build a site template that will pull all this information into your pages.

Entry level product: This is a term we've coined as part of the Affiliate Classroom "Affiliate Upsell" system. It's the very first product - usually an inexpensive one - that your prospects purchase. It qualifies them as willing to spend money on your niche.

Creatives: These are the sales tools provided by your merchant. Creatives can be graphical ads, banners, buttons, as well as text link ads, sales copy, and even brandable articles you can use on your site or in your ezine.

Upsells and cross sells: An upsell is a more expensive product you sell to existing customers. A cross sell is when you offer them an additional product at the time of their purchase.

Podcasts: Basically a web radio show. You record an audio file, turn it into an mp3, and then make it available for others to download and listen to.

Organic search: There are two kinds of search engine results - organic and paid. Organic results are determined by the search engine's algorithms, which are mathematical formulae that decide which website gets shown first when someone types a keyword or keyphrase into a search box. So in a sense they are "natural," since your site falls into place naturally based on a wide variety of factors you can't manipulate beyond a certain point.

Paid results are determined by how much your are willing to bid, and spend, to get your ad listed higher. On Google, paid results are the small listings on the right hand side of the page, while organic results are the ones that take up the bulk of the page.

"Organic results are determined by the search engine's algorithms, which are mathematical formulae that decide which website gets shown first when someone types a keyword or keyphrase into a search box. So in a sense they are "natural," since your site falls into place naturally based on a wide variety of factors you can't manipulate beyond a certain point."

Search Engine Optimization Overview

Search Engine Optimization Overview

This is the 2nd volume of a 9 volume series called the Webmasters Toolbox package. Search engines are the number one way that internet users find websites. In most cases, a listing in a search engine is free. So, it's no surprise that Search Engine Optimization SEO is often the first priority when marketing a website.

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