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Scrolling through a CashKeywords.com report in search of a lucrative keyword.

Scrolling through a CashKeywords.com report in search of a lucrative keyword.

Using AdWord Accelerator to locate bargain keywords.

Creating Landing Pages

When starting from scratch, I rely on simple, clean pre-made templates in a 2 or 3 column layout, like the ones at BasicTemplates.com. I like templates that make it easy to change colors or graphics quickly for testing purposes, especially since I am not skilled with graphics or web design.

If you decide to try AdSense Arbitrage, you will want to have some images and graphics on the page arranged to catch the eye of the user, but be careful that the images accurately reflect the keyword topic you are targeting. Always check Google's AdSense guidelines to be sure your use of graphics is within the Terms of Service.

"This campaign has more than 200 negative keywords — that's far more than the regular keywords I targeted. At first I was concerned about losing traffic by targeting so many negative keywords in AdWords, but in fact, I didn't.

Instead, I cleared out confusing terms, or less targeted terms that won't convert well for AdSense once the user got to my site."

In particular, I found the format of the website landing page from AdWords was critical to overall earnings. My own Case Study landing page is heavy on graphics placed in strategic spots on the page, along with about 50-100 words of text. It also includes an affiliate link for a related product and an AdSense ad block on the same page.

Google has an excellent AdSense optimization tips page which includes an AdSense Heat Map that I found to be very helpful :

www.google.com/support/AdSense/bin/static.py?page=tips.html

I formatted the ads to blend in as much as possible, which works best in my experience. My favored ad format is a large or medium rectangle, but every Arbitrage keyword page is different, and I don't rule out using AdLinks or other ad formats - I always test. The colors and fonts in an AdSense format can give very different results. I test, test, test until I figure out the best AdSense click-thru-rate for a given page.

Setting Up the AdWords Campaign

Next I set up the AdWords campaign. I added the 5-10 test keywords from AdWord Accelerator to a new ad group, and set the maximum bid from 510 cents. Negative keywords play a key role in my AdSense Arbitrage.

This Case Study campaign has over 200 negative keywords — that's far more than the regular keywords I targeted! Most of them I found using AdWord Accelerator's negative keyword feature. Originally, I could think of only 5-10 negative keywords, but the suggested negative keywords I got from AdWord Accelerator were an eye opener, and very effective.

At first I was concerned about losing traffic by targeting so many negative keywords in AdWords, but in fact, I didn't. Instead, I cleared out confusing terms, or less targeted terms that won't convert well for AdSense once the user got to my site.

I created two AdWords ads that linked to my new AdSense landing page. The AdWords system automatically switches between two created ads, and provides regular reports on number of clicks and the click through rate (CTR) for each ad. With two ad texts running at the same time, I could determine which ad got the highest CTR, and I kept the best one.

This technique works so well, I sometimes will do the second ad, or "split test," over and over again until I get the perfect wording for highest AdWords CTR possible.

Campaign Assessment

I ran the ads until AdWords reached 200 clicks. That is equal to $20 dollars at 10 cents per click or $10 at 5 cents per click for 10 keywords. I looked for a net profit of at least 100 percent of my original AdWords bid. In other words, my goal was 10 cents in AdSense revenue for a 5-cent AdWords spend.

$10-20 doesn't sound like much money spent, but if you are testing 10, 20 or more keywords for AdSense Arbitrage, it adds up. What's more, once you find some good Arbitrage keywords, then you will be spending considerably more money on current AdWords keyword campaigns, as you test new candidates at the same time.

After I had the AdSense Arbitrage campaign rolling for 200 clicks, and it appeared to be successful, I worked to improve the AdSense landing page CTR by tweaking elements on the page. Tweaking and testing are key factors in the overall success or failure of AdSense Arbitrage target keywords; I move text around, change photos, or change the color and format of the AdSense ad on the page.

There are many good free and paid AdSense trackers available to help test and track results after making changes. A tracking tool is like a CashKeywords.com report or AdWordAccelerator: they all increase your efficiency many times over, allowing you to develop and track more winning campaigns faster, and pause or discard the duds earlier.

I always test one change at a time in AdWords or AdSense. While you can change one item each in AdWords and AdSense at the same time, I avoid changing 2-3 things in just AdSense or just AdWords. Sometimes one simple change made a noticeable difference in my AdSense earnings.

The Ultimate Advantage

All this testing pays off in the long term. Once you have optimized a winning campaign like this one, you can reap consistent profits while doing little maintenance. You can also tap into the potential of selected overseas markets, since both AdWord Accelerator (www.AdWordAccelerator.com) and AdSense Accelerator (www.AdSenseAccelerator.com) can provide keywords for the UK, AU, and Canada.

Best of all, AdSense Arbitrage is a way to diversify your affiliate income by adding steady, consistent profits and predictability to your monthly revenue streams. For affiliates who enjoy the process of discovering profitable AdWords/AdSense combinations, my AdSense Arbitrage method can help you find your own profitable patterns - and develop your own AdSense cash cows.

About Roxanne McHenry - AdSense Arbitrage Expert

Roxanne McHenry is an experienced SEO consultant and an expert in keyword arbitrage and analysis. Her SEO clients have included more than 200 companies and Fortune 500 corporations. In 2005, Roxanne founded CashKeywords.com with co-owner Stephen Juth, and they recently released a real-time, top paying keyword tool in January 2006, AdSenseAccelerator.com. Roxanne has written a step-by-step, definitive book on AdSense Arbitrage: "Build Your Own AdSense Cash Cow - 10 Steps to Tip the Scales on Your AdSense Arbitrage Earnings" (www.Adsense-Arbitrage.com) due out in February 2006.

"All this testing pays off in the long term. Once you have optimized a winning campaign like this one, you can reap consistent profits while doing little maintenance.

You can also tap into the potential of selected overseas markets, since both AdWord Accelerator and AdSense Accelerator can provide keywords for the UK, AU, and Canada."

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